Lifecycle Marketing Manager, Community

About The Role
As the first lifecycle marketing manager for Shopify Spaces, your primary goal will be to grow the reach and retention of our community programs - an entrepreneurial role with no playbook. You'll help design and execute a data-obsessed strategy: identifying the right mix of paid and organic channels, running A/B tests, and spotting new opportunities and trends to convert interest into action.
You'll spend as much time in the data as you do crafting campaigns, studying what motivates people to act and ensuring every single idea ladders up to the bigger picture. As the guardian of our growth engine, you'll join a team of soulful self-starters who don't wait for problems to solve - they find them. This role requires business travel between Shopify Spaces in New York and Los Angeles.
About The Team And Mission
Shopify Brand Marketing is looking for an experienced digital marketer to optimize and scale our community-driven marketing. We have hosted over one million people through our community events and initiatives, and now, we're building the next era: inventing what community looks like and leading the pack, especially as technology changes how, why, and where we gather. We partner closely with product and creative to support the full ecommerce ecosystem, from our merchants and operators to shoppers and dev partners. Community is a fast-growing practice at Shopify, a team of performance-driven marketers and specialists. Our mission is to turn one-time visitors into long-time advocates. It's SaaS with soul, and this is life-defining work that directly impacts people's lives as much as it transforms your own.
Key responsibilities:
Lifecycle and growth strategy: Plan and execute always-on programs to activate new community members and engage existing or lapsed visitors in key cohorts
Set and work toward KPIs: Build a clear feedback loop between strategy and execution, linking metrics to brand and business goals at every stage from ideation to post-launch
Optimize our channel mix: Own campaigns across email, partner networks, and IRL marketing
Experiment: Manage a pipeline of CRM-related experiments to continuously improve key metrics, use behavioral data, AI/ML, and analytics to personalize and scale campaigns
Execute campaigns: For event pages and emails, with HTML, vibe coding, and Liquid
Integrate cross-channel data: Ensure community CRMs are integrated with the core product experience, making communications feel like a natural extension of Shopify
Manage tech stack: Manage and evolve marketing tools, automation platforms, and reporting infrastructure
Leverage AI: Evaluate and implement AI tools and LLMs for operational efficiency and to personalize user experiences
Report on and optimize performance: Track results, budget, and correlate datasets, and regularly share insights
Collaborate cross-functionally: With product, operations, creative, merchant success, integrating Shopify's Community and insights into broader marketing efforts
New opps: Identify opportunities for new campaigns across all stages of the customer journey and in alignment with the product roadmap
Propose innovation: Seek out new partnerships, joint campaigns, industry trends, and emerging technologies to propose new strategies to better engage and scale our growth efforts
Qualifications:
Experience: In high-growth or startup environment, in lifecycle, growth, or CRM-focused marketing roles
Data expertise and fluency: Skilled in analyzing data sets, running A/B tests, and deriving actionable insights using tools like Ads Manager, Excel, or data visualization platforms.
Proven impact: Of designing and executing efforts that drive measurable growth and retention
Proactive growth mindset: "If I don't know how to do it, I'll learn or figure it out." We want force multipliers, not project completionists.
Curiosity about user psychology: Strong grasp of what motivates and engages the dynamic e-commerce community IRL and online
Platform Familiarity: Hands-on experience managing campaigns across email, social, in-product notifications, paid channels, and community platforms (e.g. Reddit, Discord, LinkedIn)
Strategic marketing instinct: Deep understanding of multi-channel marketing, CRM, and audience segmentation; able to blend creativity with analytical thinking.
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we've grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people's lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Use AI tools reflexively as part of your fundamental workflow
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work
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