Lifecycle Marketing Lead: B2B/B2C, CRM Migration, Paris

Alma in Paris seeks a senior Lifecycle Marketing Manager to own the B2B lifecycle and help launch consumer‑facing initiatives. You will design journeys that nurture leads, onboard merchants and drive activation, retention and win-back at scale.

You will lead the migration from HubSpot to Braze or Customer.io, define data models and deliverability, and align with Sales, AM and Revenue Marketing. Hybrid Paris office.