Lifecycle & CRM Lead - Lucis

Key Responsibilities

• Design and execute end‑to‑end lifecycle marketing programs that increase customer acquisition, activation, and retention.
• Manage and optimize the CRM platform, ensuring data integrity, segmentation accuracy, and seamless integration with marketing automation tools.
• Analyze campaign performance, customer behavior, and revenue attribution to inform strategy and improve ROI.
• Collaborate with cross‑functional teams—product, sales, and customer success—to align messaging, nurture flows, and upsell opportunities.
• Lead the development of dashboards, reports, and insights for executive leadership and stakeholders.

Requirements

• 5+ years of experience in lifecycle marketing or CRM leadership roles.
• Proficiency with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
• Strong analytical skills with experience in data segmentation, attribution modeling, and performance reporting.
• Excellent communication and project management abilities, able to influence stakeholders across the organization.
• Experience in a fast‑growth SaaS or tech environment is a plus.