Lecturer and Researcher in Digital Marketing

Offer Description

You will teach courses that focus primarily on: Website creation and management (WordPress); ERP; digital data analysis; and advanced spreadsheet functions (formulas, sorting, filtering, consolidation, conditional formatting, pivot tables, and advanced charts). Courses and participation in work-study programs (SAE) specific to the Marketing Digital e-business et entreprenariat track may be required, including: digital marketing (implementation of a digital strategy, starting a business in a digital context, and analysis of a digital business, among other topics). Support and supervision of interns and/or apprentices are also expected.

Research Activities

• Regardless of the thematic area in which you will work, your research will concentrate on analyzing and supporting economic, environmental, social, and digital transitions. Projects may focus on the following areas:
• The transformations in consumer behavior, particularly responsible consumption, frugality, sustainability, degrowth, vulnerabilities, inclusion, and ethics;
• The role of the different stakeholders: brands, private and public organizations, Government, associations, and consumers;
• The study of marketing mechanisms and tools used in these transformations, whether traditional or technology-based, including AI;
• The marketing, social and societal marketing approaches that support transformation toward behaviors that are beneficial to health, society and environment.

Competences

• Digital tools, English, ERP, Business Model, transitions,