Lead Marketing — Accountants - France (copy)

Lead Marketing – Accountants Channel

Join us as Lead Marketing – Accountants Channel to own Qonto's go‑to‑market strategy for one of France's most strategic B2B verticals: the accounting profession. Your mandate is to strengthen Qonto's credibility in this ecosystem, grow Accountant Hub acquisition, and deliver measurable business impact. You will report to Madeleine, Head of Marketing France, and work closely with Charles Macaire, Director of the Accountant Channel.

What you’ll do

• Own the GTM strategy for the Accountants segment: define positioning, messaging, and acquisition roadmap with the goal of measurably growing Accountant Hub users within 6–12 months.
• Orchestrate cross‑functional marketing: coordinate SEO, SEA, website, brand, CRM, content, and events teams to build a consistent, high‑impact presence in the accounting ecosystem. You own the roadmap, dashboards, KPI reviews, and prioritisation rituals.
• Activate new acquisition levers: identify and launch high‑impact initiatives – webinars, white papers, thought‑leadership, GEO – to increase inbound reach and directly contribute to the Channel’s business targets.
• Challenge and elevate central teams: bring deep accounting vertical knowledge to co‑design campaigns with SEO/SEA/website/brand/CRM so that generic B2B playbooks work for a regulated, expertise‑driven audience.
• Shape Qonto’s long‑term positioning in accounting: stay ahead of industry trends, competitive moves, regulatory changes (e‑invoicing reform), and AI‑driven transformation to inform strategy.

What we’re looking for

• Accounting ecosystem expertise (non‑negotiable): understand how accounting firms work – their language, pain points, and buying behaviour. Have marketed to this audience before and be immediately credible. Ideal backgrounds: Pennylane, Tiime, Cegid, Dext, Indy, RCA, MyUnisoft, ACD, Sage.
• Senior B2B marketing track record: 7–10+ years in GTM strategy, content marketing, lifecycle marketing, and acquisition – ideally in SaaS or Fintech with vertically specialised segments.
• Cross‑functional leadership: orchestrate complex initiatives across multiple teams, align stakeholders at VP/Director level, and make prioritisation calls with confidence. Make complex market dynamics accessible to non‑experts.
• Acquisition strategy fluency: can challenge technical SEO/SEA experts, co‑design structured acquisition plans, and drive full‑funnel results.
• Strategic autonomy and AI curiosity: operate independently at a senior level, think in systems, and be curious about emerging levers – AI indexing, LLM‑driven traffic, agentic marketing.

What we can offer you

• A strategic mandate, not a polished machine: the accounting vertical is Qonto’s most specialised segment. You’ll have real ownership over how we win it – positioning, acquisition, performance.
• A complex, fascinating market in transformation: accountants are regulated professionals, highly sensitive to expertise and credibility. Generic playbooks don’t work here – you’ll build the one that does at a time when AI and e‑invoicing are reshaping the profession.
• High visibility and senior exposure: you’ll work daily with all Acquisition Centres of Expertise, with strong exposure to Charles (BU Director) and Philippine (Managing Director France).
• AI‑first environment: Notion AI, Dust, Claude – you’ll experiment daily and bring forward‑looking thinking on LLM‑based acquisition.

Your future manager

Your manager will be Madeleine, Head of Marketing France.

• Her path: Madeleine has been at the heart of Qonto’s French marketing strategy for years and is the driving force behind the Accountants Channel marketing. 10+ years in B2B Tech Marketing, deep knowledge of the accounting ecosystem – its codes, what credibility means to this audience – and strong expertise across content, events, PR, and 360° GTM strategy.
• What she brings to the team: sharp strategic thinking with hands‑on execution. She is a highly visible leader at Qonto, representing the company at external forums and conferences. She brings both expertise and influence to help you hit the ground running with real impact from day one.