Lead Growth

About the role

Alma is scaling a unified, data‑driven growth engine across Europe (France, Spain, Germany, Portugal, Benelux). Our RevOps & Growth teams are building the next generation of our prospecting, enrichment, routing, and nurturing stack across SMB, Mid‑Market, and Enterprise segments. We're looking for a Growth Lead to own our full growth strategy — inbound and outbound — and lead a team of 3 to execute it.

Your Team

You will manage a team of 2 other people directly, with full ownership over their priorities, development, and performance: Growth Engineer and a GTM/Growth Outbound Manager.

What You'll Own

1. Build the Outbound Machine — Your #1 Priority

   • Design and own the outbound strategy across SMB, Mid‑Market, and Enterprise segments.
   • Build repeatable playbooks (target lists, intent signals, sequences, assets) deployable country by country across Europe.
   • Set up the full technical infrastructure: data sourcing, enrichment pipelines, routing, multichannel sequences.
   • Own email deliverability: domain warm‑up, infrastructure, best practices.
   • Integrate AI and automation (Cargo, N8N and Clay) to operate at scale and increase personalization.
   • Define SLAs and success metrics: SQLs, SAL rate, time to first meeting, pipeline contribution.

2. Own the Inbound Growth Strategy

   • Lead the improvement of our SMB inbound funnel: enrichment, Sales dispatch, conversion optimization at each stage.
   • Build the nurturing framework with the Lifecycle Manager: events, triggers, workflows, content.
   • Oversee paid campaigns (LinkedIn Ads, Google Ads), SEO, and CRO initiatives.
   • Leverage marketing automation tools (HubSpot, Brevo) to increase funnel efficiency.

3. Drive Performance & Roadmap

   • Own the 12‑month growth roadmap, aligned with Sales, RevOps, and Marketing objectives.
   • Build and animate performance dashboards, run monthly/quarterly reviews.
   • Turn insights into execution plans and systematically improve what's working.
   • Manage the shared RevOps / Revenue Marketing stack budget.

Hard Skills

Outbound — Core of the Role

• Outbound tools: Cargo, N8N, RudderStack, Clay and SimilarWeb (complex automation workflows: enrichment, routing, alerting).
• Data enrichment: Kaspr, Dropcontact, Hunter, Clearbit / Breeze.
• Multichannel sequences: email, LinkedIn, cold calling.
• ABM strategy: ICP targeting, segmentation, at‑scale personalization.
• Email deliverability expertise.

Technical Growth (differentiating)

• Web scraping: Phantombuster, Apify, or custom scripts.
• Prompt engineering & LLMs: outbound personalization and ICP scoring at scale.
• Salesforce or HubSpot: pipeline dashboards and CRM management.
• SQL: querying marketing/product databases.

Inbound & Analytics

• Marketing automation: HubSpot, Brevo.
• Paid campaigns: LinkedIn Ads, Google Ads.
• CRO: A/B testing, Hotjar.

Who You Are

• Leader — you know how to set direction, inspire a team, and hold people accountable.
• Builder — you've created outbound systems from scratch, not just optimized existing ones.
• Owner — you take a growth hypothesis from 0 to 1, end‑to‑end.
• Analytical — you distinguish signal from noise and act on it.
• Curious — you're always testing the latest tools, AI tricks, and automation hacks.