Lead Consultant Paid (SEA/SMA)

Licorne Society a été missionné par une agence d'acquisition digitale en pleine croissance pour les aider à trouver leur Lead Paid Media (SEA/SMA). Français courant et anglais professionnel requis.

Job Summary

We are seeking experienced and results-driven Paid Media Experts to join our fast-growing international team. Managing a portfolio of high-end and global clients, you will be responsible for providing expert-level consulting services, specializing in the design, execution, and optimization of sophisticated paid media strategies. The ideal candidate possesses a deep understanding of the paid media ecosystem, a proven track record of driving significant ROI for clients, and exceptional client relationship management skills.

Key Responsibilities

• Strategic Consulting
  • Act as a trusted advisor, translating client business objectives into advanced multi-channel paid media strategies.
  • Design tailored roadmaps including tactical execution plans, budget allocation, and KPI frameworks.
  • Collaborate with SEO, creative, and data teams to deliver integrated and performance-driven solutions.
  • Stay ahead of market trends and emerging technologies to provide forward-thinking recommendations.
• High-end Client Relationship Management
  • Manage a portfolio of enterprise and high-growth clients with strong US and EU footprints.
  • Build and maintain strong, long-term relationships with senior-level client stakeholders.
  • Clearly communicate complex strategies and performance insights to both technical and non-technical audiences.
  • Conduct regular client check-ins and business reviews to discuss performance and identify areas for improvement.
• Campaign Management & Optimization
  • Oversee end-to-end execution of large-scale campaigns across various platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic, native advertising).
  • Drive sophisticated targeting, bidding, and segmentation strategies.
  • Leverage advanced analytics to identify trends and opportunities for growth.
• Team Leadership & Mentorship
  • Lead, manage, and mentor a team of 4 Paid consultants, ensuring delivery excellence, skill development, and performance alignment.
  • Provide regular coaching, feedback, and performance reviews to support individual and collective growth.
  • Foster best practices, knowledge sharing, and methodological consistency across the team.
  • Contribute to the development of internal tools, methodologies, and training programs related to Paid Media.

Profile Required

• Experience
  • You have at least 4 years of professional experience in a Paid Media agency.
  • Proven experience working with scale-up and enterprise-level clients with complex organizational structures.
  • You have a minimum C1 level in English and have already worked in an international environment (US experience is a plus).
  • Demonstrated ability to exceed performance targets on complex, multi-market accounts.
• Soft Skills
  • Exceptional communication, presentation, and interpersonal skills.
  • Strong strategic thinking and problem-solving abilities.
  • Highly organized with meticulous attention to detail.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
• Technical Proficiency
  • Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other major paid media platforms.
  • Strong analytical skills with the ability to interpret complex data, identify trends, and draw actionable conclusions.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for continuous learning and professional development.
• A collaborative and supportive work environment where your expertise is valued.
• The chance to work on large-scale international projects and shape the growth of our US business.