Lead Architect - Marketing

You will be:

• leading the architecture and strategic design of enterprise marketing, customer care, and sales solutions,
• designing scalable, integrated solutions that connect marketing, customer engagement, consent management, and sales processes,
• defining architecture standards and participating in Design Authority and Architecture Review Board activities,
• designing consent management frameworks that ensure regulatory compliance while enhancing customer trust and engagement,
• creating customer identity, engagement, and segmentation strategies to optimize the customer journey across all touchpoints,
• architecting notification and communication platforms supporting email, SMS, push, and in-app messaging,
• designing and evolving enterprise marketing automation solutions to improve campaign effectiveness and operational efficiency,
• collaborating with sales teams to build integrated lead management and CRM solutions that support the full customer lifecycle,
• working closely with cross-functional business and technology teams to align architecture with business objectives,
• identifying emerging technologies and industry best practices to deliver innovative, scalable marketing solutions.

Your profile:

• proven experience as a Lead, Enterprise, or Solution Architect delivering enterprise-scale marketing technology solutions,
• strong knowledge of enterprise architecture frameworks and governance practices (TOGAF, ArchiMate, C4 Model, ADRs, Design Authority),
• hands‑on experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Braze, or Marketo,
• solid understanding of multi‑channel campaign architecture, including email, SMS, push notifications, in‑app messaging, segmentation, suppression, and A/B testing,
• experience designing Consent Management Platform (CMP) architectures with strong knowledge of GDPR and ePrivacy regulations,
• experience with Customer Data Platforms (CDPs), customer identity management, customer data modelling, and audience segmentation,
• strong knowledge of Salesforce CRM architecture, including Sales Cloud and API integrations,
• hands‑on experience with event‑driven architecture and Apache Kafka,
• solid understanding of security by design principles, including PII protection, access control, audit logging, and data masking,
• excellent stakeholder management and communication skills, with the ability to translate business needs into scalable architecture solutions,
• fluent English and French language skills (written and spoken).

Nice to have:

• experience with enterprise architecture modelling tools such as Lucidchart, Archi, Structurizr, Sparx EA, or draw.io,
• knowledge of Customer Identity and Access Management (CIAM) solutions such as Auth0, Okta, or Keycloak,
• experience designing customer journey and lifecycle data models,
• knowledge of lead management and Revenue Operations processes,
• experience with event streaming design patterns and real‑time data processing,
• familiarity with Databricks, Data Lakehouse architectures, Apache Spark, or dbt,
• experience with marketing analytics, attribution models, and platforms such as GA4, Amplitude, or Mixpanel,
• knowledge of API security, OAuth 2.0, JWT, API gateways, and cloud platforms (AWS, Azure, or GCP),
• experience with AI-driven personalization and recommendation engines,
• familiarity with regional privacy regulations such as CCPA, LGPD, PDPA, or PIPL,
• experience with in‑app messaging platforms, Salesforce CPQ, or stream processing frameworks such as Apache Flink, Spark Streaming, or Kafka Streams.

Hybrid work from Paris is required.