Junior Brand Marketing Manager

Responsibilities

• Brand strategy & positioning
• Ensure brand guidelines are correctly applied across all channels and materials
• Conduct competitive and industry monitoring to identify trends and opportunities
• Contribute to market research and surveys targeting pet parents
• Help define the cross-channel editorial calendar (website, social media, email, in-app and site articles) and write content
• Collaborate with freelancers and agencies (designers, videographers) to produce creative assets
• Assist with the launch and monitoring of marketing campaigns (paid social, partnerships, etc.)
• Help create landing pages and campaign materials
• Contribute to social media management (Instagram & TikTok) and influencer strategy
• Identify and help manage partnerships with content creators and influencers

Requirements

• Master\'s-level education (Bac+4/5) in communications, marketing or business; ideally with initial marketing experience (internship or work-study)
• Strong knowledge of Instagram and TikTok
• Always up to date on the latest social media and influencer trends and news
• Creative and proactive — able to generate ideas and be a driving force in the team
• Proficient in English and comfortable working in an international environment (e.g., with Swedish and German colleagues)
• Excellent written French with impeccable spelling and grammar
• You love animals