Junior Area Sales Manager

ABOUT THE ROLE

The Junior Area Sales Manager is responsible for managing and developing fragrance distribution activities across part of the European local markets, with the ambition of continuing to position Initio Parfums Privés as the leading brand in its category and one of the key players in the niche segment.

The Junior Area Sales Manager role encompasses all aspects of an entrepreneurial challenge focused on performance and brand elevation within its markets. Bringing new ideas and driving initiatives to support the regional commercial development of fragrances are key dimensions of this position.

KEY RESPONSABILITIES

Strategy:

• Elaborate and implement the commercial strategy of the territory to reach sales targets and brand elevation through different actions & responsibilities

Area Sales Management:

• Build business plan, including retail/wholesale and purchase projections, assortment, capex projects, trade plan and A&P
• Follow-up of the KPIs with Brand Manager on a regular basis (market shares, sell-in/sell-out, competition activities, market trends, traffic)
• Monitor performance and apply measures to maintain constant growth
• Negotiate conditions with distributors (trade terms, price structure) and retailers (exposure and locations on floor plans)
• Set up trustworthy and efficient partnerships with our Brand Managers

Marketing:

• Build, along with Marketing and Brand Managers, detailed and impactful trade marketing plans
• Implement marketing actions (launches, animations, incentives) on POS within deadlines in collaboration with the Marketing Team

Merchandising:

• Improve brand visibility and presence through a detailed retail Network Plan
• Negotiate conditions with retailers (exposure and locations on floor plans)
• Ensure the brand guidelines are applied

Training/Motivation:

• Ensure ongoing training of sales teams. Lead and motivate BAs

Forecast:

• Sales and stock analysis and optimization with precise forecasts of retail needs

Reporting:

• Set up monthly sales reports – retail and wholesale – per client/location/categories/refs

PROFILE & COMPETENCIES

• Excellent organization, analytical and interpersonal skills
• Proven capacity to structure and roll out multiple business projects in parallel with always a strong attention to detail
• Fluency in French and English is essential
• Ready to work in a polyvalent, fast-growing, and entrepreneurial environment
• Master’s degree from a reputable business school
• 2–3 years of experience in sales, ideally with initial exposure to area or territory management

NICE TO HAVE

• Understanding perfumes and cosmetics is a plus