Internship-Market Development & Strategic Projects- APOC- H/F

Main responsibilities of role

Support the General Manager Southern Europe in driving market development initiatives through market analysis, strategics projects, targeted campaign and regional event to help accelerate the adocption of new biomarkers across southern Europe.

Description

Implementing the different tactics following the strategic axes defined for the region

• Preparation, localization and deployment of marketing materials dedicated to the targeted campaign and digital promotion via inside sales rep :
  • Review of the translation, localization of documents, promotional brochures, and materials considering regulatory constraints.
• Planning and implementation of communication plans
  • Propose new digital and emailing campaign plan and dedicated action plan with timing to execute
  • Campaigns tracking
  • PR and communication
  • Events and symposium

• Competitors intelligence: Collect competitor intelligence from local teams and desk research, and maintain database updated
• Operational support to the sales force and participation in trainings

Knowledge, skills and requirements

Required behaviors & skills

• Autonomous, organized and rigorous,
• Ease and ability to take initiatives and to work in project mode
• Good management of time, work priorities, and stress.
• Good listening and communication
• Relational skills and team spirit
• Positive mindset and collaborative attitude
• Ability to analyze and synthesize

Required background & expertise

• Level of studies or equivalent Bac 4/5 in dual scientific and marketing skills
• Understanding of the Marketing and Sales environment
• Good understanding of the medical diagnostic environment
• IT & Office: mainly Windows Office Pack, Sales Force
• Proficiency in spoken and written English: Niveau CEF C1