International Subsidiaries Marketing Leader

Vitrinemedia designs and sells digital display solutions for real estate professionals : high-brightness window displays, LED screens and the software that runs them. Our displays light up high streets across several European countries. Vitrinemedia brings shop windows back into the spotlight.

Our growth now happens internationally, through a network of subsidiaries with very different markets, languages and levels of marketing maturity. Every country is moving fast — but each one is moving on its own. That is the very reason this role exists.

YOUR MISSION

Reporting to the Sales & International Department, you will cover the following target scope : Belgium, Switzerland, Denmark, etc...

You will give our subsidiaries a shared marketing direction , while respecting what makes each market different. In practice: you will set the framework, select and steer the local agencies, equip the sales teams, and measure what works so that it can be rolled out elsewhere.

You will rely on local agencies , on the sales teams of each subsidiary and on the marketing team at head office. Your added value will lie in steering, structuring and holding the bar high, more than in hands-on production.

1. Coordinating the subsidiaries’ marketing strategy

• Build the annual marketing plan of each subsidiary together with the Sales Department, and break it down into quarterly actions.
• Run a regular review rhythm with the country managers: objectives, progress, trade-offs.
• Ensure brand and message consistency from one country to the next, while leaving room for local adaptation.
• Identify best practices in one market and industrialise them in the others (playbooks, ready-to-use kits, translated templates).

2. Steering local agencies and partners

• Select, brief and challenge the local agencies: SEO/SEA , social media, creative, print, events.
• Write clear briefs, frame deliverables and deadlines, and hold the expected quality level.
• Monitor marketing budgets per country and allocate investment according to results.

3. Supporting the sales teams

• Be the marketing counterpart of the country sales teams: understand their field reality and turn their needs into action.
• Provide the tools that win deals: value propositions, customer cases, meeting materials, prospecting sequences.
• Track marketing’s contribution to the sales pipeline and report on it to management.

4. The topics to coordinate

• SEO / SEA — visibility of the country websites, local Google Ads campaigns, traffic and lead tracking (GA4, Search Console).
• Social media & content strategy — editorial lines per market, publishing calendars, LinkedIn and Meta campaigns, content production by the agencies.
• Printed content — brochures, catalogues, point-of-sale and sales materials: design, language adaptation, production and logistics with the printers.
• Email campaigns — acquisition and nurturing sequences per market, database segmentation, performance measurement.

THE PROFILE WE ARE LOOKING FOR

Must-have

• At least 5 years’ experience in marketing, including significant exposure to an international or multi-country environment.
• Fluent professional English , French appreciated.
• Organisation and the ability to run several workstreams in parallel.
• A leader’s mindset
• A taste for problem-solving
• A solid understanding of marketing channels and tools (Google Ads, GA4, Search Console, LinkedIn/Meta, email tools such as Brevo or Mailchimp, CMS).

What will make the difference

• Working knowledge of Dutch or German is a plus — our most active markets.
• Any other European language is welcome (Danish, Norwegian, Italian, Spanish…).
• Experience in B2B and of sales cycles supported by marketing.
• Knowledge of the real estate , retail or point-of-sale ecosystem.
• A first experience of managing others

WHAT WE OFFER

• A role to build
• Real autonomy , with direct access to the Sales & International Department
• A multicultural playing field : six countries, several languages, different sales cultures, 5 to 10 trips per year
• Salary of €40,000 to €50,000 gross per year , depending on experience.
• Meal vouchers and company health insurance .
• Offices in Boulogne-Billancourt
• International applications are welcome

HIRING PROCESS

• A first 15-minute phone call to cover the essentials.
• An interview with the Sales & International Department (partly in English) + case study
• An interview with the HR Director
• A final conversation with the management team.