International Strategy Director (H/F) - CDI

Publicis Connected Media is seeking an International Strategy Director to drive strategic growth within PMI.

Responsibilities

• Carries the Publicis ‘Power of One’ vision
• Identify opportunities to bring strategic value for clients and revenue for PMI
• Co‑construct the growth roadmap with the business lead, on your accounts, and be accountable for its delivery
• Facilitate integration across different players and expertises (creative agencies, influence, media experts, publishers, etc.)
• Advocate for the strategic vision to be carried through to activation
• Establish yourself as a strategic business partner for senior clients
• Run brainstorming and workshops
• Be knowledgeable on Publicis suite of tools and an expert on audience, strategic and planning tools
• Manage a media strategist
• Define media priorities for the year – define growth pillars and ensure they are infused throughout the year with everything that Publicis as a whole does
• Media innovation – help enhance new ways of thinking media, finding key opportunities beyond traditional media paths (content, new creative partners, etc.)
• Ad hoc strategic projects – identifying and presenting media trends, managing growth sessions on key media topics (how to leverage AI, positive media strategy, how to redefine how we speak to families, etc.)
• Define media strategy for key campaigns/moments – identifying context, defining connection idea and developing media pillars
• Manage and develop inspirational sessions on various sectorial and media topics (social search, AI and its impact on the industry, etc.)
• Develop audience playbook
• Lead new business pitches, contribute to consulting missions, write award submissions and lead production of research and strategic publications (strategic intelligence, studies, POVs, etc.)
• Be part of the stimulating strategic planning community (≈10 people) within Publicis Media International, based in Paris

Qualifications

• Bachelor’s Degree or above, preferably related to Advertising, Marketing, Communication, or Business
• + 8 years of experience in Media
• Good knowledge of media planning tools and key sources
• Experience planning, evaluating, and organizing large campaigns with different online channels
• Excellent English and French skills in both written and verbal communication
• Endless curiosity for the industry, humans, society, and tech
• Facilitator mindset; capable of challenging status quo and breaking deadlock situations
• Demonstrate flexibility and adaptability under pressure

Benefits

• Office located in the 17th arrondissement of Paris
• Remote work possible up to 2 days per week
• Extensive training opportunities – Bastille Academy, 30,000+ e‑learning modules including certifications, in partnership with LinkedIn Learning via proprietary platform Marcel
• Transparent talent policy
• Numerous events to learn, connect, and celebrate together