INTERNATIONAL SOCIAL MEDIA LEAD F/H

International Social Media Lead

We are seeking an International Social Media Lead to drive our digital presence across key international markets. This role focuses on translating global content strategy into culturally relevant local narratives while building strategic partnerships that elevate the club’s brand across the Americas, Asia, and MENA regions.

Responsibilities

• Lead, manage, and mentor international content agencies (Americas, Asia, MENA) to ensure effective localization and adaptation of global campaigns.
• Translate club-wide creative briefs and content into market-specific stories that resonate with local audiences while maintaining brand consistency.
• Drive collaboration across markets to share best practices, optimize performance, and maximize content ROI.
• Own the digital strategy and execution for the club’s international marketing campaigns and seasonal activations.
• Oversee planning, coordination, and performance tracking across multiple regional markets and time zones.
• Ensure seamless integration of social media strategy with broader international business objectives.
• Identify and cultivate relationships with sports entities, cultural institutions, influencers, and brands in target markets.
• Develop and execute collaborative content partnerships that drive audience growth, engagement, and brand awareness.
• Create pathways for new audience segments and untapped market opportunities.

Qualifications

• Master’s degree in Communications, Marketing, Public Relations, Journalism, or Business Administration with a specialization in Digital Communication.
• At least 5 years of experience in social media, digital marketing, or content strategy (sports or international-facing brands preferred).
• Professional fluency in English and French.
• Proven experience managing agencies or stakeholders in international or cross-cultural environments.
• Experience within a sports organization, sports marketing agency, or high-profile brands with global reach.
• Strong understanding of regional social platforms, audience behaviors, and cultural nuances across the Americas, Asia, and the MENA region.
• Demonstrated ability to develop creative briefs, manage budgets, and measure campaign performance.
• Excellent project management and communication skills in a fast-paced, matrix organization.
• An existing network within the U.S. sports industry would be a strong asset.

Paris Saint-Germain is an equal opportunity employer and encourages applications from all qualified individuals, including those with disabilities.