International Media Strategy Director (H/F) - CDI

Description de l'entreprise

Publicis Groupe, leader dans le domaine de la communication rassemble une communauté de 27 agences et nourrit un modèle unique alliant création, média, data et technologie pour accompagner- ses clients sur toutes les expertises du marketing et de la publicité. Les agences doivent leur succès à des équipes et des personnalités engagées pour faire face au rythme des changements sociétaux et ouvrir de nouvelles voies par l’innovation.

Publicis Media est composé d'agences comme Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, ainsi que de centres d’expertise en innovation tels que le Social Media, le Performance Marketing et le Digital, la Data, le Content, le Search, la Tech et le Commerce. Publicis Media accompagne ses clients dans l’univers complexe des médias d’aujourd’hui et déploie ses expertises sur tous les leviers et points de contact.

Descriptif du poste

As part of the consulting team, the International Integrated Media Strategy Director leads 360° integrated media strategy and multi-market coordination across EMEA, with an extension to MENA.

Acting as the right hand of the Business Director, you play a key role in accelerating brand growth through strong strategic governance, impactful media partnerships, and a robust cross-channel measurement framework, with a strong focus on Offline (Print & OOH) within a fully integrated 360° approach.

Responsabilités

Strategic Leadership

• Drive strategic and thought leadership across audience insights, consumer culture, media evolution and innovation.
• Translate insights into growth-driven 360° strategies aligned with business objectives.
• Contribute to go-to-market strategies, innovation and strategic recommendations.
• Ensure strong online/offline alignment in close partnership with Digital leadership.

360° Media Direction

• Define and deploy a multi-market strategic framework.
• Orchestrate end-to-end media strategies across OOH, Print and full 360 integration.
• Lead offline strategy and planning across markets.
• Manage strategic governance and international negotiations with key media partners.
• Oversee cross-channel measurement and introduce innovative media solutions.

Network & International Coordination

• Lead EMEA network coordination and MENA alignment.
• Act as the main strategic point of contact for local agencies and clients.
• Co-lead quarterly business reviews and annual strategic planning.

Qualifications

• 8–10+ years in media strategy / 360 planning with multi-market (EMEA) coordination.
• Strong expertise in Offline (Print/OOH) and 360 integration (digital, data, content).
• Proven experience in network governance and multi-market negotiation.
• Confirmed team leadership experience.
• High strategic standards, strong storytelling ability, impact & delivery-driven mindset.
• Brand architect with a passion for the luxury industry.
• Fluent in French & English.

Informations complémentaires

Nos locaux sont basés à Paris dans le 17ème arrondissement dans un environnement de travail idéal pour vous épanouir.

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