Integrated Marketing Consultant - France

The Opportunity

We’re looking for an Integrated Marketing Consultant for France to build and lead our 2026 French brand campaign. You’ll operate at the intersection of global strategy and local execution—bringing deep French insight into a globally coordinated marketing organization. Europe is at the center of a once-in-a-decade shift in how browsers compete. This role is driving a major brand campaign in 2026 to drive relevance and growth—and helping millions of people choose a better internet. You’ll drive Mozilla’s cultural relevance in France for this campaign by identifying and activating opportunities beyond the tech category, embedding the brand in moments, communities, and conversations that keep the brand top-of-mind and meaningfully considered.

This is a critical marketing role focused:

• Re-establishing Firefox as a relevant, differentiated brand
• Driving user and market share growth in France
• Leading a major campaign and activation in France

Key Responsibilities

You’ll be developing and leading a specific French marketing/brand strategy and campaign in 2026. This is a temporary 6‑month role focused on 2026 campaign development. You’ll partner with the Director European Integrated Marketing to shape and deliver integrated marketing campaign strategy for France, aligned to audience insights, brand priorities, product initiatives, and cultural moments.

Planning & Strategy

• Develop strong thought leadership and understanding of the regional landscape in France, including consumer needs, competitive specs, and emerging macro + cultural trends
• Collaborate cross‑functionally with product marketing, media, communications/ policy teams, creative, PR, and agency partners to develop impactful campaign platforms and programs for France.
• Translate global campaign strategy into locally relevant marketing 2026 initiatives that resonate with regional audiences in France and business priorities.

Campaign Development, Collaboration & Execution

• Deliver integrated 2026 French brand campaign across owned + earned + paid channels, including partnerships, brand moments, and always‑on activity.
• Ensure all creative output aligns with brand standards, tone of voice, and regional market nuances.
• Strong program manager; accountable for the end‑to‑end execution. You will maintain clear project visibility, timelines, and stakeholder updates across this campaign.

Insights and Performance Measurements

• Bring a measurement mindset; partnering with cross‑functional teams to build measurement plans ensuring work‑streams deliver quantifiable outcomes.
• Partner with analytics, insights, and media teams to track + optimize campaign performance and measure impact against business objectives.
• Own campaign and marketing performance tracking and reports to be shared with senior leaders.

Professional Profile

You are an inspiring, cross‑functional marketer directly responsible for French marketing activity. You are passionate about building data‑driven marketing plans and succeed in highly collaborative environments.

• 8+ years of deep consumer marketing, brand marketing, and/or strategy experience
• Fluency/proficiency in French and English
• Strong portfolio of product launches and growth initiatives across tech, sports, and music, with expertise in creating integrated marketing and go‑to‑market strategies that drive brand and commercial impact
• Solid understanding of coordinated (owned + paid + earned) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
• Strong grasp of quantitative test designs
• Strives to balance both creative excellence with high quantitative performance
• Outstanding organization and project management skills
• Excellent collaboration skills; proven track record leading through influence
• A self‑starter with a bias for action
• Ability to lead multiple projects concurrently and thrive in a fast‑paced environment across different time zones and cultures