Insights & Marketing Apprenticeship - WeMoms

Who are we?

WeMoms is the leading social network for young and expectant mothers in France. With over 2 million messages exchanged each month, we are the go-to resource for everyday life for French families—from pregnancy until the child is 10 years old.

Our app now reaches 65% of French families with children aged 0 to 10, with a presence in 100% of departments. 30% of our users are pregnant, and the majority are mothers of children aged 0 to 10 who come looking for answers to all their household consumer questions: food, baby products, fashion, insurance, travel, home, and much more.

We’re a team of 15 people who collaborate daily with over 200 partner brands (Petit Bateau, Weleda, Danone, Mam, Nike, Love & Green, etc.) to help them better understand and reach mothers, thanks to an offering that combines conversational insights, data‑driven content creation, and impactful advertising campaigns.

Why join us?

• An authentic community that supports millions of women every day
• A close‑knit, supportive, and ambitious team, with a human touch (15 people)
• An environment where initiatives are encouraged and where you can truly express yourself
• A meaningful project, rooted in the realities of French families

Insights & Strategy Apprenticeship

This position reports directly to the CEO. You will be the CEO’s strategic right‑hand person, at the heart of understanding moms and driving the performance of our partner campaigns.

Your Main Responsibilities

• Business Recommendations ("Reco") : Objective: To convince our future partners to work with us.
  • Participate in the creation of business proposals by analyzing audience data from dashboards.
  • Extract relevant insights to meet each brand’s objectives.
  • Gather the insights and “reco” formats to eventually redesign the library and create a smart database.
• Campaign Reports : Objective: To ensure repeat business for our campaigns by demonstrating their effectiveness to partners.
  • Create campaign report presentations.
  • Develop key insights regarding campaign impact, including marketing learnings provided by the Insight Team.
  • Build our "best-cases" based on these analyses.
• Trend Reports & Surveys : Objective: Develop our insights database to enrich our campaigns and support our partners. Create trend reports by industry (e.g., infant formula, fashion & retail) and by key periods (e.g., Christmas, Easter).
  • Program surveys, monitor their progress, and present the results.
  • Support the team and help our clients better understand their consumers.

What We Offer

• A meaningful apprenticeship within an ambitious and supportive team
• Compensation according to the legal apprenticeship pay scale
• Offices in the heart of Paris, on Rue du Louvre
• Meal vouchers
• A Gymlib membership
• Regularly organized team‑building activities

Desired Profile

• Business school, advertising school, or Master’s degree in Marketing or equivalent
• 12‑month apprenticeship sought — starting at the end of August
• Ideally, prior experience in marketing, insights, or a similar field
• Aptitude for analysis and strong synthesis skills
• Excellent and meticulous communicator
• Proficiency in AI tools such as Claude and PowerPoint, and comfort with data analysis