Insights & Marketing Apprenticeship - WeMoms

Who are we?

WeMoms is the leading social network for young and expectant mothers in France. With over 2 million messages exchanged each month, we are the go-to resource for everyday life for French families—from pregnancy until the child is 10 years old.

Our app now reaches 65% of French families with children aged 0 to 10, with a presence in 100% of departments. 30% of our users are pregnant, and the majority are mothers of children aged 0 to 10 who come looking for answers to all their household consumer questions: food, baby products, fashion, insurance, travel, home, and much more.

We're a team of 15 people who collaborate daily with over 200 partner brands (Petit Bateau, Weleda, Danone, Mam, Nike, Love & Green, etc.) to help them better understand and reach mothers, thanks to an offering that combines conversational insights, data-driven content creation, and impactful advertising campaigns.

Why join us?

• An authentic community that supports millions of women every day
• A close-knit, supportive, and ambitious team, with a human touch (15 people)
• An environment where initiatives are encouraged and where you can truly express yourself
• A meaningful project, rooted in the realities of French families

Insights & Strategy Apprenticeship

This position reports directly to the CEO. You will be the CEO's strategic right-hand person, at the heart of understanding moms and driving the performance of our partner campaigns.

Your main responsibilities:

• Business Recommendations (\"Reco\") : Objective: To convince our future partners to work with us.
  • Participate in the creation of business proposals by analyzing audience data from dashboards.
  • Extract relevant insights to meet each brand's objectives.
  • Gather the insights and \"reco\" formats to eventually redesign the library and create a smart database.
• Campaign Reports : Objective: To ensure repeat business for our campaigns by demonstrating their effectiveness to partners.
  • Create campaign report presentations.
  • Develop key insights regarding campaign impact, including marketing learnings provided by the Insight Team.
  • Build our \"best-cases\" based on these analyses.
• Trend Reports & Surveys : Objective: Develop our insights database to enrich our campaigns and support our partners. Create trend reports by industry (e.g., infant formula, fashion & retail) and by key periods (e.g., Christmas, Easter)
  • Program surveys, monitor their progress, and present the results
  • Support the team and help our clients better understand their consumers

What we offer:

• A meaningful apprenticeship within an ambitious and supportive team
• Compensation according to the legal apprenticeship pay scale
• Offices in the heart of Paris, on Rue du Louvre
• Meal vouchers
• A Gymlib membership
• Regularly organized team-building activities

Desired profile:

• Business school, advertising school, or Master's degree in Marketing or equivalent
• 12-month apprenticeship sought — starting at the end of August
• Ideally, prior experience in marketing, insights, or a similar field
• Aptitude for analysis and strong synthesis skills
• Excellent and meticulous communicator
• Proficiency in AI tools such as Claude and PowerPoint, and comfort with data analysis