Influencer Marketing Manager softo.it $

We are seeking an experienced Influencer Marketing Manager to drive and scale influencer partnerships across the Asia and MENA markets. This role will oversee the full influencer marketing lifecycle - from sourcing and recruiting relevant Influencers to executing campaigns that deliver measurable results, foster brand growth, and generate high-quality leads.

Responsibilities

• Source and recruit relevant influencers, content creators, brand ambassadors, and other KOLs, aligning with business objectives.
• Manage influencer marketing campaigns from inception to execution.
• Collaborate with influencers to develop creative content: write briefs, scripts, generate innovative ideas, and oversee production workflows while managing campaign timelines and deliverables.
• Cultivate and maintain long-term relationships with influencers and brand ambassadors, managing ongoing projects and fostering brand loyalty and sustainable partnerships.
• Identify and manage contractors, including local agencies across Asia and MENA, ensuring smooth execution of influencer marketing projects and production services.
• Develop and execute comprehensive influencer strategies, manage budgets, oversee project progress, analyze campaign performance, and provide actionable insights.

Requirements

• 2+ years of experience in global influencer marketing.
• Experience in at least one of the following industries: online brokers, fintech, crypto, or igaming.
• Proven track record of successfully building and managing influencer partnerships, consistently delivering measurable outcomes.
• Strong verbal, written, presentation, and communication skills in English (B2 or higher).
• Excellent content management skills, with the ability to oversee content creation from concept to final delivery.
• Strategic mindset with the ability to manage projects, budgets, service agreements and analytics effectively.
• Experience with industry tools such as HypeAuditor, Brandwatch, Google Analytics, or similar platforms.

Nice to have

• Experience working in Asia and MENA regions.
• Familiarity with sponsorship programs.

Benefits

• Competitive and attractive compensation
• Hybrid work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance

Interview Stages

1. Interview with Recruiter (1 hour)
2. Interview with Hiring Manager (1 hour)
3. Final Interview with COO (45 mins)

We seek companions who are:

• Passionate about working in finance
• Ambitious to do great things
• Attentive to the very detail of the subject
• Bold enough to build different
• Enthusiastic along the way
• Ready to make a lasting impact