Influence & Media Manager

Influence & Media Manager
Location: Paris area (hybrid, 1 day remote per week)
Employment: Full-time | Competitive salary + performance bonus
About the Role
We are seeking a passionate and experienced Influence & Media Manager to lead influencer marketing and media strategy for a leading international technology brand.
This is a key role focused on building brand visibility, credibility, and engagement across digital and offline channels. The ideal candidate will have strong expertise in KOL and influencer management, media planning, and brand storytelling, with a proven track record of delivering impactful, data-driven campaigns that enhance awareness and conversion.
Key Responsibilities
Influence & KOL Strategy
Develop and execute influencer and ambassador strategies across platforms such as Instagram, TikTok, YouTube, and X.
Identify, negotiate, and manage collaborations with creators, KOLs, and brand advocates aligned with brand values.
Oversee influencer activations, including briefing, content validation, KPI tracking, and reporting.
Monitor trends and emerging voices to keep campaigns innovative and relevant.
Media Planning & Buying
Design and implement media plans (online and offline) to support launches, brand awareness, and campaign objectives.
Manage relationships with agencies and media partners for paid media, display, and programmatic campaigns.
Optimise performance through A/B testing, audience segmentation, and data analysis.
Cross-Functional Collaboration
Work closely with marketing and creative teams to ensure message consistency across channels.
Adapt global or regional campaigns for the French market.
Manage and optimise budgets for influencer and media activities.
Analysis & Reporting
Define KPIs and prepare regular reports on influencer and media performance.
Use data insights and social listening to refine strategies and maximise ROI.
Candidate Profile
Minimum 5 years of experience in influencer marketing, media strategy, or communications—ideally in consumer tech, lifestyle, or FMCG sectors.
Strong network of influencers, agencies, and media partners.
Solid understanding of social media platforms, content trends, and audience engagement.
Proven ability to manage multi-channel campaigns from concept to delivery.
Excellent negotiation, analytical, and communication skills.
Fluent in French and English (spoken and written).
Preferred Skills
Experience with performance-based influencer campaigns (affiliate or KPI-driven).
Familiarity with tools such as Traackr, Kolsquare, HypeAuditor, or Meltwater.
Strategic thinker with hands-on operational agility.
What's on Offer
Competitive salary and objectives-based bonus.
Hybrid working (1 day remote per week).
Meal vouchers (€9 per working day).
Opportunity to shape the influence and media strategy of a growing international brand.
A creative, collaborative, and dynamic work environment.
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