Influence Manager - US Market [CDI]
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Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.
Location: Paris (11e arrondissement)
Mission: As we continue to grow, we still have great challenges to meet in order to make the plurality and quality of our products known to as many people as possible in the US market. With this in mind, we are looking to expand our team by recruiting an Influence Manager - US Market.
Responsibilities:Managing Campaigns : Sending products, briefing, monitoring delivery, reporting
Campaign Performance Analysis : Monitoring, analyzing, and comparing the success and performance of our campaigns and activations (quantitative and qualitative)
Engaging with Opinion Leaders : Engaging and leading conversations with beauty experts, influencers, and bloggers
Competitive Analysis : Analyzing how our competitors are performing
Influence Marketing Best Practices : Continuously monitoring influence marketing best practices
Collaborative Sharing : Share your ideas, results with our international influence team
Outcomes :Scale up our paid influence collaborations for Typology in the United States
Increase the ROI and the success rate of our influence collaborations
Increase brand awareness and strengthen brand image with relevant collaborations
Build and strengthen relationships with key influencers and partners
Develop creative communication campaigns to maximize brand awareness, brand love and revenues
Specific skills:Analytics : knowledge of tracking, Web analytics and tools (CPM, ROI, audience measuring tools such as Google Analytics, ability to manage and keep track of a budget)
Growth mindset : has proven experience in scaling paid operations for the company or clients
Commercial & relational : Ability to negotiate contracts but also create a deep connection with key contacts
Creativity : ability to bring innovation to our influence campaigns with creative concepts and a solid knowledge of the US influencer marketing market and trends
Profilmin 3 years of experience with at least 2 years in influence management
You have already managed paid operations with influencers in companies where performance is at the center of the influence strategy (either for a brand or in agencies), with a focus on Instagram, Tik
Tok and You
Tube.
You must be fluent in English and having an experience on the American market is a big plus
Excellent organizational, communication and analytical/reporting skills
Interest in the cosmetics or the beauty sector
Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.
Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.
Team Communication Role US Market Locations Headquarter - Paris Employment type Full-time Communication·Headquarter - Paris Loading application form