Influence Manager - Sujet Parfums [CDI]

Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location

Paris (11e arrondissement)

Mission

Good Brands, the innovative company behind Typology skincare brand, has just launched an exciting new venture in the consumer goods space: Sujet Parfums.

We are looking for an Influence Manager who thrives in a hands‑on, build‑from‑scratch environment — someone who executes as much as they think, and who is genuinely excited about the specificities of perfume influence.

We are building something new — which means we value open‑mindedness and the willingness to try things that haven’t been done before over the ability to apply established best practices.

Responsibilities

• Organic sourcing & gifting: Proactively identify, reach out to, and gift on‑brand influencers every month — including nano and micro profiles. This is a core, recurring part of the role.
• Campaign execution: Lead creative campaigns: draft briefs, coordinate content formats (ASMR, unboxing, olfactive storytelling), ship products, and follow up until publication.
• Influencer strategy input: Contribute actively to shaping the influence strategy of a brand in construction — bringing fresh ideas, testing new formats, and helping define what "influence" means for a perfume brand.
• Negotiation: Negotiate deals directly with influencers and agents, with a clear sense of ROI and budget discipline.
• Performance tracking: Own reporting on all activations — reach, engagement, conversions — and translate data into actionable next steps.
• Community & relationship management: Build a tight circle of brand ambassadors through regular touchpoints, seedings, and events (IRL and digital).
• Management: Mentor and manage a small team, combining clear direction with the ability to roll up your sleeves alongside them.

Specific skills

• TikTok & Instagram fluency: Deep understanding of both platforms content mechanics, trends, and creator ecosystem — not just as a user, but as someone who can brief and co‑create content natively on the platform
• Fragrance/beauty market knowledge: Familiarity with the codes, audiences, and influencer landscape specific to perfume
• Hands‑on execution: Comfortable managing sourcing lists, gifting logistics, and follow‑ups on different tools
• Project management: Ability to run multiple campaigns and organic activations simultaneously
• Analytics: Proficiency in tracking performance and drawing clear conclusions
• People management: Early experience managing or mentoring, with a coaching mindset

Profile

• 2–4 years in an influence role, with at least partial experience in beauty or perfume
• Demonstrable platforms expertise — either through campaigns run or a genuine personal understanding of the platforms' culture
• Proven track record of doing — sourcing, gifting, executing
• Comfortable in a fast‑moving, entrepreneurial environment where processes are still being built
• Native‑level of French, fluent English

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best match our roles. Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan.