iGaming Head of Content

About The Role
We are looking for a Head of French Content who is deeply involved in the day-to-day operations and is hands-on with the content production process. This is a highly operational role where you will be directly managing workflows, ensuring smooth execution, and working closely with content managers, SEO, product, and other teams to maintain high-quality standards. If you thrive in a fast-paced environment and enjoy getting your hands dirty in the details, this is the perfect opportunity for you.

Management
As our Head of Content you will:

• Ensure content delivery focused and aligned with user intent.
• You will be responsible for building a team and developing the tools, processes and training needed.
• Provide ongoing training and mentorship to the content team, fostering content quality, growth, collaboration, and innovation.
• Develop KPIs and metrics to evaluate team performance and productivity, conduct regular reviews, and provide constructive feedback.
• Streamline the content production process, ensuring smooth communication between teams, market contacts, and other departments.
• Gather feedback from content managers to identify areas for process optimization.

Strategy

• Collaborate with Market Managers and SEO managers : Align content priorities with business goals and audience needs.
• Refine Content Topics: Prioritize high-impact keywords and content based on market and business insights.
• Collaboration with transversal teams to set and adapt the strategy of each website.
• Track Performance: Monitor content metrics to optimize for engagement and conversions.
• Create Briefs: Develop clear content briefs with goals, keywords, and audience insights.
• Set Deadlines & Expectations: Establish timelines, deliverables, and quality standards for smooth workflows.
• Develop a content strategy for new assets, with a clear calendar, and aligned with business goals.

Content Quality Check

• Prepare and share guidelines with Content Managers, to ensure the content meets the brief's requirements, adheres to SEO guidelines, and aligns with business goals, add to the guidelines for writers the Facts-Checking & Accuracy.
• Ensure that the content publication is consistent: The tone, style, and formatting are consistent across all content and meet brand standards.
• Internal Linking Optimization: Ensure that content incorporates the appropriate internal linking structure to guide users through the site and boost SEO performance.

Your profile should include;

• Mandatory - 3+ years of experience in a similar content management role within the iGaming business (sports betting and online casino), and passionate about it
• Mandatory - Native in French coupled with strong writing skills, with the ability to produce clear, persuasive, and engaging content & proficient in English (used for internal communication)
• Mandatory - Business driven and have a strong understanding of what kind of content converts
• Mandatory - Strong on-page SEO knowledge and practical experience
• You know how to build and manage a content development strategy
• Proven experience in organisational and project management roles
• Data-driven mindset, analytical, and results-oriented
• Strong team and leadership skills
• Solid experience in content writing for SEO purposes
• Knowledge of content-related tools, WordPress, Ahrefs, Clarity.

North Star Network
is the home of sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.

Our Media Portfolio In Numbers
At North Star Network, you'll collaborate with cross-functional business teams (SEO, Tech, Marketing, Content…) to enhance the quality of sports media under your responsibility. Our platforms include well-known sites like:

• 50+ websites (Basket USA, TopMercato, Afrik-Foot, etc)
• 30M+ monthly page views (and growing )
• Active in 40+ markets

What We Offer

• Remote work environment
• The annual package starts from 40K
• Integration into a new and dynamic team
• Full online onboarding program
• Possibility of career development within the company

If you are eager to learn, and you like working in a fast-paced, international environment where there's always a new challenge around the corner, this is the right place for you.

Now that you know what we are looking for, here is what we can offer you

Do you think you're up to it? Send us your CV.
CVs not sent in English will not be considered.
We look forward to hearing from you