Head of Social Media & Digital performance (H/F)

Head of Social Media & Digital Performance (H/F)

Location: Courbevoie (92)

Reporting to: Director of Communication of the Group

Role: Accelerate digital performance across web and social media ecosystems using a data‑driven, business‑impact and influence approach.

Responsibilities

• Position and elevate Equans as a leading influencer in the sector across social platforms.
• Define and implement the global social media strategy (corporate, executive, brand corporate, commercial, employer).
• Manage presence on key networks (LinkedIn, Instagram, TikTok, X, YouTube, emerging platforms) with editorial differentiation and growth hacking.
• Produce and oversee content creation.
• Build structured influence approach (opinion leaders, internal experts, partners, employee advocacy).
• Supervise paid media strategies (social ads, content amplification) with ROI focus.
• Drive performance measurement and data‑driven strategy across the ecosystem.
• Set and use clear actionable KPIs: engagement, qualified reach, lead generation, business contribution, brand, awareness.
• Industrialize tracking tools, dashboards and reporting (GA, social analytics, media platforms).
• Analyse performance, identify optimization levers, conduct continual testing (A/B tests, new formats).
• Champion performance culture and proof within the communication network.
• Collaborate on the vision for 30+ group web platforms: roadmap, user journey, governance, technical priorities.
• Interface communication with corporate communication, marketing, IT and HR for coherence, performance, security and scalability.
• Propose on UX, SEO, GEO, personalization.
• Co‑pilot the content factory and decide on web content publishing.
• Track content production follow‑up.
• Manage and develop 2 direct reports, fostering autonomy, skills growth and teamwork.
• Remain hands‑on on key strategic aspects, project pilots, decisions, tests.
• Operate collaboratively with internal teams (other directorate divisions, communication network, marketing, IT, HR, business units) and external partners.

Qualifications

• Double expertise in technology and social media.
• Strong understanding of technical web environments (CMS, tracking, SEO, analytics).
• Excellent grasp of influence, reputation and performance issues.
• Solid data & analytics culture, ability to transform data into concrete decisions.
• Curiosity and constant vigilance on digital trends, platforms, innovations.
• Entrepreneurial, autonomous, solution‑oriented, strategic and operational capacity.
• Strong team spirit, comfortable in a cross‑functional, matrixed environment.
• Teaching ability, working with stakeholders of varied digital maturity levels.
• 8–12 years in digital and social media.
• Knowledge of energy, services or infrastructure sector is a real advantage.
• Experience in group, multi‑brand, multi‑platform environment appreciated.

Key Success Indicators

• Measurable progression of social performance (engagement, influence, share of voice, attention).
• Recognition of Equans among top digital references in the sector.
• Continuous improvement of web platform performance (qualified traffic, conversion, UX).
• Effective adoption of dashboards and data reflexes by teams.
• Quality and efficiency of collaboration with IT.

Equans is committed to promoting diversity, inclusion and fighting all forms of discrimination in employment. The inclusion of young people, seniors, people in disability, etc. are essential priorities of HR policy.