Head of Mobile Game UA & Growth (Remote)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Mobile Games User Acquisition in France.This role offers a high-impact leadership opportunity to drive scalable and profitable growth for a flagship mobile MOBA title within a competitive global gaming market.

You will own the full user acquisition strategy, balancing aggressive scaling with strict ROAS discipline across Tier 1 and Tier 2 regions.

The position combines strategic leadership with hands-on execution, requiring deep expertise in performance marketing for mobile games.

You will lead a small, high-performing UA team while partnering closely with creative, data, and product teams.

A strong emphasis is placed on building sustainable acquisition systems powered by data, experimentation, and creative iteration.

This is a pivotal role for a performance-driven leader passionate about gaming, growth, and measurable business impact.

AccountabilitiesIn this role, you will be responsible for driving profitable user acquisition and scaling performance marketing across a mobile gaming portfolio:

• Own full P&L responsibility for user acquisition spend for the flagship mobile MOBA game, ensuring scalable and ROAS-positive growth
• Define and execute UA channel strategy across Meta and Google, with clear plans for expansion into new channels where appropriate
• Lead, coach, and develop a team of 2-5 UA specialists, setting priorities, reviewing performance, and supporting talent growth
• Partner with creative teams to brief, test, and iterate high-performing ad creatives at scale to optimize acquisition efficiency
• Build and maintain robust reporting and analytics frameworks connecting spend, cohorts, LTV, and ROAS performance
• Provide strategic UA guidance across additional app products within the broader portfolio
• Collaborate with product and data teams to improve attribution systems, MMP setup, and measurement accuracy

RequirementsThe ideal candidate is an experienced mobile growth leader with strong performance marketing expertise and a proven track record in gaming:

• 5+ years of experience in mobile user acquisition, including at least 2 years in a lead or director-level role
• Proven success scaling mobile games profitably in Tier 1 and Tier 2 markets with strong ROAS discipline
• Deep expertise in Meta Ads and Google UAC, including campaign structure, bidding strategies, and creative testing methodologies
• Strong understanding of LTV modeling, cohort analysis, and data-driven decision-making
• Experience managing or mentoring UA teams with a focus on performance and accountability
• Familiarity with mobile measurement partners (Adjust, AppsFlyer, or similar) and attribution frameworks
• Ability to communicate complex UA strategies clearly to cross-functional stakeholders such as product, finance, and leadership
• Nice to have: experience with DSPs or programmatic channels, AI-driven creative workflows, cross-vertical UA exposure, and experience in high-growth gaming regions such as MENA, South Korea, Taiwan, or Saudi Arabia

Benefits

• Competitive compensation package aligned with senior leadership roles in mobile gaming growth
• Performance-driven environment focused on measurable impact and business outcomes
• Opportunity to lead UA strategy for a flagship global mobile game with significant scale potential
• Remote-friendly and flexible working arrangements (depending on team structure)
• Exposure to advanced growth marketing tools, analytics systems, and creative testing frameworks
• Opportunity to shape UA best practices across a broader portfolio of mobile applications
• Leadership role with clear ownership, autonomy, and strategic influence

How Jobgether WorksWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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