Head of Marketing & Technical – Swine Business Unit

Head of Marketing & Technical – Swine Business Unit

As Head of Marketing & Technical – Swine Business Unit, you play a central role in defining, steering and executing the BU’s marketing and technical strategy. Reporting to the BU Director, you lead and manage a team of three Product/Range Managers, guiding them around a clear, structured and ambitious vision. You are responsible for portfolio performance, marketing excellence and the operational execution of plans in the field.

Main Responsibilities

• Build the portfolio strategy in line with BU and Corporate objectives.
• Prioritise investments across products, segments and channels.
• Define clear success indicators (KPIs) for each initiative.
• Identify and prioritise growth opportunities.
• Anticipate market changes and recommend the necessary adjustments.

Team Leadership & Management

• Lead, develop and empower three Range Managers.
• Provide a clear vision, structure responsibilities and set priorities.
• Implement processes, team routines and performance‑driven management.
• Ensure each product range has a complete, results‑oriented marketing & technical plan.

Performance Management & Execution

• Monitor key business KPIs: revenue, margin, market share, profitability and field adoption.
• Analyse gaps and implement rapid corrective actions.
• Guarantee strong field execution of marketing and technical plans in collaboration with sales teams.
• Organise regular performance reviews.

Marketing Excellence & Innovation

• Strengthen marketing and business orientation over technical orientation.
• Develop creative and differentiating approaches.
• Propose innovative, “out of the box” solutions.
• Ensure the quality, relevance and consistency of all materials, content and training.

Field Credibility & Expertise

• Ensure the accuracy and consistency of marketing and technical messaging.
• Contribute to salesforce development through internal training.
• Develop external training programs for customers.
• Participate in professional events: trade fairs, congresses, symposiums.
• Maintain active market and innovation monitoring.

Cross‑Functional Coordination

• Work closely with: Sales teams, KAM, Finance, SFE, Supply/SRC, Regulatory and Quality teams.
• Ensure smooth alignment between strategy, product availability and field execution.

Corporate Relations & Influence

• Maintain active collaboration with Corporate and Zone teams.
• Share market insights to influence strategic projects and future developments.

Your profile

Education

• Master’s degree in Marketing, Business School or equivalent.
• Veterinary background or experience is a plus, but not essential.

Experience

• At least 5 years of marketing experience (Marketing Manager, Product Manager, Brand Manager…) ideally within: Animal health, Pet food, Human health, Agri‑food or livestock sectors.
• Proven experience in team management and leadership.
• Demonstrated experience in business performance management and operational strategy deployment.

Key Competencies

• Strong marketing, business and customer orientation.
• Strategic vision with strong structuring skills (processes, KPIs, action plans).
• Execution‑driven mindset, results orientation, rigor and efficiency.
• Curiosity, creativity, innovation, ability to challenge existing practices.
• Capacity to propose creative solutions in a budget‑constrained environment.
• Positive leadership: ability to engage, motivate and empower teams.
• Excellent communication, influencing and project management skills.
• Fluent French and operational English (written and spoken).

Location: Libourne (33) – regular travel, particularly in Western France.

Benefits / Why Join Us?

• A strategic and cross‑functional role at the heart of the Swine BU.
• Direct management of a team of 3 Range Managers.
• Significant autonomy to shape and elevate marketing & business approaches.
• The opportunity to innovate in a dynamic and evolving environment.