Head of Marketing & Technical – Swine Business Unit

Head of Marketing & Technical – Swine Business Unit

The success of a company depends on the passionate people we partner with.

Together, let's share our talents.

As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing, producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.

We are committed to ensuring the highest possible level of care and well‑being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.

The “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a “One Health” approach.

As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Health is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.

Yourmissions :

As Head of Marketing & Technical – Swine Business Unit, you play a central role in defining, steering and executing the BU’s marketing and technical strategy.

Reporting to the BU Director, you lead and manage a team of three Product/Range Managers, whom you guide around a clear, structured and ambitious vision. You are responsible for portfolio performance, marketing excellence and the operational execution of plans in the field.

Your objective: accelerate growth, strengthen product value and deploy innovative, structured and results‑driven marketing, aligned with market expectations and strategic priorities.

Main Responsibilities

• Marketing & Technical Strategy Development
  • Build the portfolio strategy in line with BU and Corporate objectives.
  • Prioritise investments across products, segments and channels.
  • Define clear success indicators (KPIs) for each initiative.
  • Identify and prioritise growth opportunities.
  • Anticipate market changes and recommend the necessary adjustments.
• Team Leadership & Management
  • Lead, develop and empower three Range Managers.
  • Provide a clear vision, structure responsibilities and set priorities.
  • Implement processes, team routines and performance‑driven management.
  • Ensure each product range has a complete, results‑oriented marketing & technical plan.
• Performance Management & Execution
  • Monitor key business KPIs: revenue, margin, market share, profitability and field adoption.
  • Analyse gaps and implement rapid corrective actions.
  • Guarantee strong field execution of marketing and technical plans in collaboration with sales teams.
  • Organise regular performance reviews.
• Marketing Excellence & Innovation
  • Strengthen marketing and business orientation over technical orientation.
  • Develop creative and differentiating approaches.
  • Propose innovative, “out of the box” solutions.
  • Ensure the quality, relevance and consistency of all materials, content and training.
• Field Credibility & Expertise
  • Ensure the accuracy and consistency of marketing and technical messaging.
  • Contribute to salesforce development through internal training.
  • Develop external training programs for customers.
  • Participate in professional events: trade fairs, congresses, symposiums.
  • Maintain active market and innovation monitoring.
• Cross‑Functional Coordination
  • Work closely with: Sales teams, KAM, Finance, SFE, Supply/SRC, Regulatory and Quality teams.
  • Ensure smooth alignment between strategy, product availability and field execution.
• Corporate Relations & Influence
  • Maintain active collaboration with Corporate and Zone teams.
  • Share market insights to influence strategic projects and future developments.

Yourprofile :

Education

• Master’s degree in Marketing, Business School or equivalent.
• Veterinary background or experience is a plus, but not essential.

Experience

• At least 5 years of marketing experience (Marketing Manager, Product Manager, Brand Manager…) ideally within Animal health, Pet food, Human health, Agri‑food or livestock sectors.
• Proven experience in team management and leadership.
• Demonstrated experience in business performance management and operational strategy deployment.

Key Competencies

• Strong marketing, business and customer orientation.
• Strategic vision with strong structuring skills (processes, KPIs, action plans).
• Execution‑driven mindset, results orientation, rigor and efficiency.
• Curiosity, creativity, innovation, ability to challenge existing practices.
• Capacity to propose creative solutions in a budget‑constrained environment.
• Positive leadership: ability to engage, motivate and empower teams.
• Excellent communication, influencing and project management skills.
• Fluent French and operational English (written and spoken).

Location

Libourne (33) – regular travel, particularly in Western France.

Why Join Us?

• A strategic and cross‑functional role at the heart of the Swine BU.
• Direct management of a team of 3 Range Managers.
• Significant autonomy to shape and elevate marketing & business approaches.
• The opportunity to innovate in a dynamic and evolving environment.