Head of Marketing NARS EMEA CDI H/F

Head of Marketing NARS EMEA CDI H/F

Reporting to: US Brands Director EMEA

Location: Neuilly-sur-Seine, France

Contract: Permanent (CDI)

Team: 1 Brand Manager, 1 Product Manager (direct reports), 2 interns

Position Summary

In partnership with Global Brand holding & EMEA US Brands Director, the Head of Marketing leads the strategic development and execution of the marketing plans for NARS across EMEA.

Responsible for building Brand Equity as a leading artistry‑driven makeup brand, accelerating growth, driving consumer engagement, and ensuring flawless execution in diverse and competitive markets.

Brand Strategy

• Adapt and implement Global marketing strategy, piloting 360° guidelines and ensuring their execution across EMEA.
• Act as brand guardian, ensuring brand equity and consistency in all marketing and 360 activities.
• Partner with Global Brand holding to develop a 3‑year innovation plan relevant to EMEA based on sell‑out and trends analysis. Build EMEA forecast guidelines accordingly.
• Understand and synthesize regional and market insights to fuel the Global Brand holding & markets with a consumer‑centric & regional/local retailer approach.
• Support EMEA Director during the brand’s 3‑year plan budget exercise.

Go to Market

• Lead go‑to‑market strategies and ensure seamless launches and activations across EMEA markets, driving strong brand visibility, omni‑channel excellence, and impactful consumer engagement.
• Coordinate launch plans with local teams, adapting to regional consumer and retailer dynamics.
• Support identification and prioritization of new markets, channels, and retailers.
• Manage year‑on‑year assortment planning, linking assortment to Visual Merchandising (VM) updates and maximizing EMEA retailer configurations.
• Collaborate with EMEA expert teams (Media/Influence, Artistry & Education, E‑retail/commerce, VM, CRM, etc.) and cross‑functional partners to maximize launch impact.
• Build close collaboration with EMEA S&OP team for accurate forecasting, demand planning, and product availability ensuring on‑time and in‑full product launches.
• Manage Sephora Europe (Category team) as a key account with centralized oversight, coordinating with the KAM EMEA team and the markets.

Analysis and Reporting

• Lead post‑launch analysis and monthly performance reporting (sales, market share, consumer engagement, ROI).
• Track and analyze market trends, competitor activity, and consumer feedback to continuously optimize strategy.
• Communicate EMEA results, challenges, and opportunities to Global Brand holding teams, recommending proactive and long‑term adjustments.

Team Leadership

• Direct leadership: manage, develop and inspire direct reports, ensuring strong succession planning.
• Transversal leadership: coordinate and inspire a multicultural marketing team across EMEA markets and experts.
• Foster collaboration, creativity, and high performance within the wider brand community across Brand Holder x Region x Markets.

Requirements

• 7 to 10 years of experience in marketing leadership for luxury beauty, prestige, or premium FMCG brands (regional/international scope).
• Deep makeup category expertise (complexion, color cosmetics, Artistry) with proven track record translating trends and innovation into commercial growth.
• Master’s degree in Marketing, Business, or related field.
• Fluent in English; French and/or another EMEA language a strong plus.
• Strategic vision, strong leadership, and collaboration skills.
• Commercial acumen and advanced analytical skills.
• Proven experience managing complex projects, multicultural teams, and large budgets.
• Deep understanding of digital marketing, luxury retail, and consumer engagement in EMEA.
• Passion for the beauty industry and innovation.

Company Overview

Reconnue comme la première entreprise de cosmétiques fondée au Japon, et classée au 8ème rang mondial des groupes de beauté, Shiseido incarne l’excellence absolue dans le domaine des soins, du maquillage et des parfums. La réputation de l’entreprise, fondée en 1872, s’appuie sur plus de 150 ans de recherche et d’innovation au service de la Beauté.

Les marques du Groupe sont aujourd’hui distribuées dans plus de 120 pays et régions. Shiseido emploie environ 33 000 collaborateurs de près de 100 nationalités et a généré un chiffre d’affaires de 6,7 milliards d’euros en 2024.

Guidés par la mission de l’entreprise « Beauty Innovations for a Better World », les collaborateurs de Shiseido sont animés par des valeurs qui illustrent son héritage unique : « People First », « Diversity », « Art & Science », « Japanese », « Uncompromising Quality » et « Omotenashi ».

Shiseido EMEA, basé à Neuilly‑sur‑Seine, couvre les activités mondiales des marques de parfum Issey Miyake, Narciso Rodriguez, Zadig&Voltaire, Max Marra, Shiseido Fragrances et Serge Lutens; de la marque de soin Gallinée; ainsi que les activités et la distribution régionale de plusieurs marques du Groupe : Clé de Peau Beauté, Docteur Dennis Gross, Drunk Elephant, NARS, Shiseido Ginza Tokyo et Tory Burch. La région compte également un centre d’innovation européen (EIC) dédié à la recherche et au développement ainsi que 2 sites de production basés dans le Loiret.