Head of marketing

Job Description
Purpose
Head of Marketing – Smart Biometrics
La Défense, Courbevoie (France) | Hybrid (3 days/week on site)
About IDEMIA Public Security – Smart Biometrics
At IDEMIA, our mission is to unlock the world and make it safer through trusted identities and secure, frictionless interactions. Within our Public Security business unit, the Smart Biometrics line designs and delivers world-leading biometric and digital identity solutions used every day by governments, airports, and enterprises worldwide.
We're looking for a Head of Marketing to shape the strategic marketing vision for Smart Biometrics — reinforcing our leadership in biometrics, security, and digital identity.
Key Missions
You will define and drive the overall marketing strategy to support the growth of the Business Line.
You will position Smart Biometrics in the market, boost lead generation, activate partnerships, and ensure strong alignment between marketing, sales, and business strategy.
Key Responsibilities
Marketing Strategy
Define and execute a marketing strategy aligned with the Business Line's growth and profitability goals.
Build and lead the 3–5 year marketing plan, in line with the BL's value creation roadmap.
Identify strategic priorities and positioning for the three verticals: SmartFlow, SmartConnect, and SmartIntegrate.
Strengthen Smart Biometrics' leadership in biometrics, security, and digital innovation, fully compliant with GDPR and cybersecurity standards.
Brand & Communication
Elevate Smart Biometrics' brand visibility nationally and internationally.
Collaborate with IDEMIA Public Security's central teams on corporate communications, PR, and major events.
Lead digital communication initiatives, including social media and content strategy.
Promote thought leadership through white papers, webinars, case studies, and industry conferences.
Go-to-Market & Lead Generation
Partner with Sales to develop and execute go-to-market strategies that accelerate customer acquisition and retention.
Design data-driven, multi-channel marketing campaigns (digital, trade shows, partnerships).
Build an effective digital marketing strategy for qualified lead generation.
Track and optimize performance using key KPIs: pipeline growth, campaign ROI, partner engagement, product launch success, and customer satisfaction.
Offer & Product Marketing
Collaborate with Product Management to ensure successful launches and targeted campaigns.
Translate complex technologies into clear, compelling customer value propositions.
Gather and analyze market and customer insights to guide innovation and business growth.
Leadership & Organization
Lead and grow a marketing team of 2–4 professionals.
Collaborate cross-functionally with corporate communication, design, and event teams.
Operate in a multicultural and international environment.
Define and monitor performance KPIs across all marketing activities.
Profile Description
Profile & Other Information
10-15 years of experience in marketing, ideally in a high-tech, industrial, or services environment.
Proven experience in strategic marketing, B2B campaigns, and team leadership.
Background in security, biometrics, or digital identity is a strong plus
Fluent English (mandatory); proficiency in French or other languages is an advantage.
Key Skills:
Visionary mindset and strong strategic acumen.
Leadership and team empowerment.
Excellent collaboration with Sales and Product organizations.
Strong analytical and communication skills.
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