Head of Marketing

Responsibilities

• Define and bring Pretto's customer value proposition (CVP) to life across all touchpoints
• Ensure Pretto's messaging, visual identity and brand behavior are consistent
• Lead a team dedicated to brand and content
• Grow the reach and engagement of Pretto's media
• Define and deploy multichannel brand campaigns
• Oversee PR and corporate/institutional communications
• Establish brand measurement and manage the marketing budget

Requirements

• 8–10 years of experience in marketing and brand roles
• Proven experience building a B2C brand
• Strong brand vision
• A strong instinct for content, design and media
• Proven analytical and quantitative skills
• Experience with smart, frugal marketing approaches
• Inspirational leadership
• Ideally, personal experience of purchasing property
• Curiosity about the real estate sector
• Native French speaker