Head of Marketing

Mission

As Head of Marketing, you will lead Sinay’s global marketing strategy with one clear objective: driving sustainable growth through a strong combination of Sales-Led Growth (SLG) and Product-Led Growth (PLG).

You will build a performance-driven marketing function focused on KPIs, pipeline generation, product adoption, and brand experience, both externally and internally.

Key Responsibilities

• Define and execute Sinay’s global marketing strategy in alignment with business growth objectives.
• Develop and scale a hybrid SLG / PLG approach supporting both commercial performance and product adoption.
• Lead, structure, and grow the marketing team while fostering a high-performance, collaborative, and data-driven culture.
• Build, structure, and monitor key marketing KPIs: acquisition, conversion, activation, pipeline generation, CAC, ROI, engagement, retention, etc.
• Establish a strong data-driven culture with rigorous performance tracking and continuous optimization.
• Lead Sinay’s external content strategy across websites, SEO, campaigns, social media, customer stories, thought leadership, product and corporate content.
• Own internal marketing assets and sales enablement materials: commercial presentations, pitch decks, templates, demo assets, messaging, and training content.
• Collaborate closely with Sales, Product, and Leadership teams to ensure consistency and impact across the full customer journey.
• Strengthen and evolve Sinay’s brand positioning within an international, fast-growing tech environment.

Qualifications

• Proven experience in B2B marketing within tech, SaaS, data or innovation-driven environments.
• Strong ability to design and execute growth strategies combining SLG and PLG motions.
• Data-driven mindset with the ability to define, track and act on key business and marketing KPIs.
• Solid expertise in B2B positioning and content strategy across external and internal channels.
• Strong execution mindset: able to operate at both strategic and hands-on levels.
• Ability to align marketing with Sales and Product to drive measurable business impact.
• Leadership experience with the ability to build, structure and scale a marketing team.
• Strong ownership, prioritization and business-oriented thinking.
• Fluent English.