Head of Growth (Self-Serve Revenue)
Head of Online Revenue (Self-Serve)
Join Wooclap , a leading interactive learning platform, as Head of Online Revenue (Self-Serve) . In this role you will own and scale Wooclap’s self‑serve business line with full P&L responsibility, driving online acquisition, conversion, and revenue growth across multiple international markets. You will work cross‑functionally with Product, Marketing, Sales, Customer Experience, and Engineering to build a high‑performing Product‑Led Growth engine. The position is based in Paris or Brussels , with competitive compensation and benefits.
As Head of Online Revenue (Self‑Serve) , you will be accountable for the entire self‑serve P&L. You won’t manage a large team directly – instead you’ll lead a business line, coordinating experts across SEO, CRM, Product, Paid Acquisition, Data, and Customer Experience. Your mission is to accelerate online growth, maximise conversion, and scale self‑serve revenue internationally.
Responsibilities
- Drive self‑serve user and B2B prospect acquisition across all online channels (SEO / GEO, paid acquisition, partnerships, experimentation).
- Own acquisition performance on wooclap.com, wooflash.com, and all related digital touchpoints.
- Maximise conversion rates across the self‑serve funnel.
- Optimise lead capture, qualification, and activation for B2B prospects.
- Continuously test, analyse, and iterate to improve funnel efficiency and revenue impact.
- Be directly accountable for revenue generated through the self‑serve model.
- Develop strategies to increase ARPU, LTV, and activation while reducing churn.
- Collaborate closely with Product on pricing, packaging, and in‑product growth levers.
- Establish a deeply data‑driven growth culture; build revenue models, forecasts, and dashboards to track performance and inform strategic decisions.
- Architect CRM automation across the full customer lifecycle: acquisition, activation, retention, and monetisation.
- Coordinate and influence Product, Marketing, Sales, Customer Experience, and Engineering teams around growth priorities; oversee external partners to maximise ROI.
- Act as a strong business owner, aligning stakeholders toward shared revenue outcomes.
Profile Requirements
- Minimum 6 years of experience in growth, marketing, or revenue roles, including 3+ years with direct online revenue responsibility .
- Proven experience in B2B SaaS and/or e‑commerce environments.
- Strong expertise in Product‑Led Growth (PLG) models.
- Highly analytical, comfortable owning revenue metrics and forecasts.
- Experience driving growth across multiple international markets .
Skills Requirements
- Revenue Ownership: Strong business mindset with full P&L accountability.
- Data & Analytics: Advanced ability to analyse performance, build revenue models, and make data‑driven decisions.
- Growth Channels: Solid expertise in SEO, paid acquisition, CRO, and lifecycle marketing.
- Cross‑Functional Collaboration: Ability to influence and align teams without direct authority.
- Communication: Clear, structured, and effective communication across technical and non‑technical stakeholders.
- Adaptability: Comfortable operating in a fast‑moving, evolving SaaS environment.
- Required: A weekly presence at the Paris or Brussels office (min 3×/week) .
Recruitment Process
☎️ 30’ Screening interview with Recruitment Team
90’ Business Case with a member of the leadership team