Head of Growth Marketing & GTM – Europe
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Treatwell
Head of Growth Marketing & GTM
Sep 18, 2026
We are seeking a Head of Marketing & GTM to supercharge Treatwell’s B2B and B2C growth in Europe. Reporting directly to the CMO, you will lead a core team of +10 marketers, combining analytical rigor and cross-functional leadership to drive business impact across 14 countries.
This role carries a dual responsibility:
- Global channel expansion: Drive global adoption and revenue generation by scaling new marketing channels, high-impact growth projects, and product launches across all markets.
- GTM execution: Own and lead the end-to-end Go-To-Market strategy, ensuring flawless, high-converting execution across Treatwell’s 13 local operating countries.
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.
But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.
If this excites you, we might just have the role for you.
🧐 You will be responsible for:
- Growth & Impact: Own the marketing team’s KPIs, driving data-informed decisions to maximize top-line growth and ROI.
- New Growth Channels: Test and scale new growth channels from Referrals to Partnerships and many others to be ideated and scaled to drive incremental growth (excluding the programmatic ones owned by Performance Marketing team)
- Key projects ownership: Own and ensure the seamless delivery and maximized impact of critical channels and projects (e.g., B2B Ambassadors, Sales enablement).
- Cross-channel Orchestration: Align all marketing channels - from performance to brand - to ensure narrative consistency and business impact.
- GTM Execution: Guarantee flawless execution of major GTM launches, key commercial projects (e.g., Referrals, Sales Enablement), and high-impact local campaigns.
- Cross-Functional Alignment: Collaborate seamlessly with Product, Product Marketing, and regional Market leads to align growth strategies.
About you:
- Tech Experience: 10+ years of Marketing experience in the Tech sector (mandatory). Marketplace background is a strong plus.
- Execution & Delivery Mindset: A strategic "doer" who pairs long-term vision with hands-on delivery.
- Agile & Data-Driven: Highly structured yet scrappy, with a proven ability to challenge the status quo through data-backed decisions.
- Stakeholder Management: Proven track record of influencing and aligning stakeholders across complex, international organizations.
- Languages: English fluency is mandatory. Any other European language is a plus.
We’ll treat you with:
- Monthly £/€40 Treatwell vouchers so you can treat yourself too
- Mental health support through our partnership with Open-Up 🧘
- Market-specific benefits
Treatwell is an 'Open to All' employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
Treatwell
We empower industry growth to bring more beauty and wellness to everyone, everywhere.
Treatwell is a leading digital platform revolutionizing the hair and beauty industry by connecting clients and salon professionals through seamless booking and management solutions across Europe.
Software Development Technology, Information and Internet Technology, Information and Media
Company size 501–1,000 employees
Company type Public company Founded 2008
Total funding $83.5M Private Equity
Team growth
Momentum
Team growth
8% in 12 mo908 employees on LinkedIn
Feb 23 May 26
Employee experience
What it’s like inside
3.7
12 reviews
62% would recommend
Culture & values
Culture & values 3.3
Work-life balance
Work-life balance 3.9
Career opportunities
Career opportunities 3.5
Compensation & benefits 3.3
Funding history
Private Equity $46M
May 2015
Series C $26M
Oct 2014
Oct 2011
Series A $2.9M
Feb 2008
Footprint