Head of Global Marketing and Communications – Automotive (m/f/d)

We are looking for a Head of Global Marketing and Communications to strengthen the Infopro Digital Automotive team based in Barcelona.

Responsibilities

• Shape, develop and align an international marketing team spread across multiple companies and locations within Infopro Digital Automotive.
• Drive the integration of diverse marketing teams into a collaborative, aligned, and effective group‑wide organization.
• Coordinate product marketing activities across countries and teams to maintain a coherent global market presence.
• Steer and coordinate local marketing activities in collaboration with regional teams.
• Lead the joint planning and execution of events and trade fairs with the team, ensuring strong representation at major industry events such as Automechanika.
• Drive digital marketing strategy and implementation across all relevant channels.
• Use KPIs to steer performance and lead continuous improvement across all marketing activities.
• Oversee and allocate the international marketing budget of Infopro Digital Automotive.
• The role is structurally located within the Strategy department to drive cross‑company alignment and enablement.

Qualifications

• Extensive B2B marketing experience, ideally in the automotive, industrial, or consulting environment.
• Proven track record of leading and integrating international teams across multiple companies, cultures, and locations.
• Strong intercultural leadership capability, with demonstrated success in navigating diverse global contexts.
• Strategic executive mindset combined with a strong operational drive and willingness to engage hands‑on where needed.
• Ability to lead through complexity and change, experience in building and transforming organizations, including alignment of structures, processes, and ways of working.
• Deep understanding of modern marketing disciplines, including product marketing, digital, brand, and integrated campaigns.
• Exceptional stakeholder management skills, with the ability to align and influence at senior and cross‑functional levels.
• Excellent command of English required; additional proficiency in German or French is advantageous.

Benefits

• Strategic Impact: Shape and transform the global marketing organization across multiple companies and teams within Infopro Digital Automotive.
• High Executive Exposure: Work directly with top leadership in a strategically anchored role.
• End‑to‑End Ownership: Full responsibility for the international marketing agenda, including budget, structure, and team development.
• Professional Growth: Operate at the intersection of strategy and execution, expanding your leadership and transformation capabilities.
• Dynamic Transformation Setting: Be part of a group‑wide organizational evolution with room to shape processes, teams, and future‑ready structures.

We value diversity and are committed to ensuring equal opportunities and inclusion for all applicants and employees, as part of our broader policy of inclusion throughout recruitment, career development, and working environment.