Head of Content - Business Unit

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30 countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural and fully remote company uniting 50 in-house and 200 external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We’re looking for a Head of Content (BU) to lead and scale content strategy across a portfolio of brands and white-label sites.

Reporting to the Business Manager, you will define and execute content strategies that drive organic growth, engagement, and monetization while maintaining high editorial and SEO standards.

This role combines strategic leadership, business alignment, and team development. You will manage multidisciplinary content teams and work closely with SEO, Product, and Business stakeholders to ensure content supports both user experience and commercial objectives.

Key Responsibilities

1. Strategic Leadership & Content Direction\n\n

Define and implement a comprehensive content strategy aligned with company goals and monetization priorities.

Translate market insights, SEO data, and audience behavior into actionable content roadmaps.

Ensure the strategy effectively covers key i

Gaming operators, products, and trends to strengthen market presence.

Oversee editorial high-quality and E-E-A-T standards across all brands and languages.

Continuously monitor performance and adjust priorities based on ROI and data-driven insights.

2. Team Management & Development\n\n

Recruit, tr