Head of Content B2B SaaS

Position Overview

We are looking for a senior international profile with strong experience in B2B SaaS, capable of structuring and leading a global editorial strategy covering:

• multiple personas (IT / Marketing & Communications)
• multiple markets (France, Europe, US)
• multiple marketing objectives: brand, acquisition, nurturing, enablement

You will own the global narrative vision, the orchestration of the international editorial calendar, and the coherence of all content across every touchpoint (website, campaigns, social, media, enablement, sales assets…)

You play a key role in shaping the brand, powering acquisition, and building trust with prospects, customers and partners.

You will collaborate closely with:

• Amandine, CMO – (global strategy, brand, PR, media)
• Product Marketing Manager – (GTM, product messaging, ICPs, value propositions, use cases)
• Acquisition Manager – (full-funnel campaigns, paid, ABM, nurturing)
• Brand Experience & Communication – (communications, activations, design, social)

Key Responsibilities

1. Define and lead the global content strategy (Brand + Acquisition + Enablement)

• Build a global, scalable, and coherent content system.
• Translate business priorities into a multi-persona, multi-market editorial roadmap (France, Europe, US).
• Define and manage the global editorial calendar, and orchestrate localization with internal and external teams.
• Ensure a strong, consistent Letsignit tone of voice across all assets.
• Create the content machine.
• Define content performance KPIs and steer content strategy using analytics, insights, and data‑driven decision‑making.

2. Power acquisition & growth campaigns

• Work closely with Acquisition Managers on full‑funnel campaigns (TOFU/MOFU/BOFU).
• Produce key assets: landing pages, ad copy, nurture sequences, ABM‑light content.
• Manage SEO/GEO‑driven growth by accompanying Guillaume and ensuring our positioning and conversion scale internationally.
• Inject SEO/GEO/SEA insights from the Content Manager and Acquisition Managers directly into the editorial strategy.

3. Produce premium French+English‑language content (strategic + operational)

• Write high‑quality English content: articles, ebooks, campaigns, video scripts, webinars, product announcements, guides, web pages, sales enablement.
• Supervise content produced through AI, freelancers, and external studios.
• Support Sales Enablement production & Sales teams with a strong message → argument → proof alignment.
• Ensure consistency of the Letsignit tone of voice across all channels and territories.

5. Manage & orchestrate the Content function

• Manage the content team: strategies, priorities, editorial quality, production and analytics + supporting growth and development.
• Ensure cross‑team alignment (Acquisition, Brand Experience, PMM, Sales).

Required Qualifications

• 6+ years experience in Content / Brand / Editorial Strategy
• Proven experience in B2B SaaS, ideally in an international scale‑up
• Ability to build a global content strategy across personas and markets
• Excellent writing, editing & copywriting skills in native or near‑native English + French, with the ability to adapt tone for different audiences
• Deep understanding of full‑funnel marketing & campaigns
• Experience working closely with PMM, Sales & Acquisition teams
• Natural storyteller with a keen eye for design and aesthetics
• Strong AI literacy & ability to operate augmented content workflows
• Editorial leadership – able to drive and defend a narrative vision
• Strong analytical skills

Bonus Qualifications

• Experience in multi‑country or international organizations
• Experience managing creatives, writers, or content teams
• Knowledge of graphic design tools (Canva, Figma)
• Notion Project Management

Location

This position is based in Marseille, France. Candidates must be willing to relocate if not already based in the area.

Benefits & Perks

At Letsignit, we live by our four values—Dare, Care, Fair & Fun—and we make sure they show in everything we offer our team.

• Work–Life Balance & Time Off: 12 additional paid days off, giving our employees 7.5 weeks of paid vacation per year
• The opportunity to take a 6-month sabbatical after several years with the company
• Flexible working hours & occasional remote work
• Cozy & fun workspace: bar, fireplace, relaxation areas, and even a taffy machine
• Everyday Comfort: Swile meal vouchers, 100% coverage of public transport
• Beautiful offices in the heart of Marseille, next to the Old Port
• Personal Growth & Wellbeing: In‑office fitness classes, bi‑annual Innovation Days dedicated to experimentation and learning, funded participation in meet‑ups, conferences & training, a people‑first environment with strong interdepartmental collaboration
• Community & Culture: Paid volunteer days & funding for employee‑led community projects, a vibrant company culture: team breakfasts, afterworks, internal events, team building, kickoff meetings
• International environment with growing global ambitions