Head of Communications JD.com France

Responsibilities

• PR Strategy & Program Leadership Architect integrated PR strategies and communication roadmaps aligned with industry trends and corporate objectives. Orchestrate end-to-end execution of large-scale PR initiatives, ensuring alignment with brand positioning and business KPIs.
• Content Strategy & Digital Engagement Leverage cross‑functional business insights to develop data‑driven content strategies. Create platform‑specific narratives (e.g., Douyin, WeChat Video Account) that fuse social trends with brand storytelling to amplify brand visibility, user engagement, and business conversion.
• Media Relations & Event Excellence Cultivate strategic partnerships with media, KOLs, and industry associations. Design and orchestrate high‑impact events (press conferences, thought leadership forums), managing cross‑functional teams to deliver seamless execution and elevate industry authority.
• Proactive Risk Intelligence & Crisis Mitigation Implement real‑time monitoring of industry and brand sentiment through advanced analytics tools. Design predictive risk assessment frameworks and rapid‑response protocols to neutralize emerging crises, safeguarding corporate reputation.
• Cross‑Functional Synergy & Resource Optimization Collaborate cross‑functionally with business and marketing units to align PR strategies with operational goals. Synergize internal and external resources (media, influencers, platforms) to maximize campaign ROI and brand equity.