Head of Communication
Company
Founded in 1996, GONG has grown from a pioneering French surf brand into a fast-scaling international player , driven by one mission: sharing our passion for board sports with the world.
Today, with 100+ employees and €30M turnover , GONG is expanding rapidly, blending innovation, lifestyle, and performance across Surf, SUP, Kite, and Wing Foil.
Our DNA is simple: Sharing.
- Sharing our creations.
- Sharing our know-how.
- Sharing our lifestyle.
- And above all, sharing with everyone.
Our model is disruptive.
By cutting out intermediaries, GONG makes premium gear accessible to all: expert advice, flawless service, unbeatable prices.
The result: Everyone can enjoy the water at the highest level.
Job Opportunity
We are looking for a Head of Communication to elevate GONG into a truly global and iconic brand . This role will define how the world perceives, experiences, and connects with GONG.
You will be the architect of the brand's voice and image , transforming our DNA into bold storytelling, world-class content, and powerful activations. By orchestrating creative production, social platforms, and global communities of riders and ambassadors, you will ensure GONG stands as a reference in authenticity, innovation, and lifestyle influence.
Your Mission
Define and own the global editorial line and brand guidelines, shaping a distinctive and aspirational voice for GONG.
- Transform the brand's DNA into powerful storytelling and bold campaigns that inspire across all platforms.
- Lead and elevate the Production, Creative, Copywriting, and Distribution teams to deliver cutting-edge, high-impact content.
- Guarantee excellence in every visual, editorial, and audiovisual asset, setting new standards in the industry.
- Activate, expand, and inspire the GONG community (riders, ambassadors, power clients) as a global engine of credibility and influence.
- Establish and protect a premium, unified brand image across all international markets.
- Embed authenticity by ensuring communication reflects the true customer experience, integrating continuous feedback from the field.
- Deliver world-class assets for product launches and campaigns, driving seamless collaboration with Marketing, E-commerce, and Product teams.
This role is not just about communication - it is about shaping an iconic global brand through storytelling, creativity, and community influence .
Your Profile
- A true passion for surf and board sports - not just as a hobby, but as part of your identity.Deep understanding of the industry and tribal culture of our sports.
- A visionary communicator with 7-10 years of senior leadership in brand, communication, or lifestyle marketing.
- Proven ability to build iconic brands internationally , ideally within sports, outdoor, or DNVB environments.
- Mastery of modern storytelling and social culture (Instagram, TikTok, YouTube, LinkedIn).
- Strong leadership to inspire and manage multi-disciplinary creative teams.
- Sharp editorial and visual sense, with an ability to craft narratives that resonate worldwide .
- Experience in activating networks of athletes, ambassadors, and communities.
- Fluent in English and French, with other languages as an asset.
This role is not about managing communication. It's about building a global cultural icon .
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