Head of Client Insights & Activations (F/H/X)
Dior Couture is looking for a talented Head of Insights & Activations to join the CRM Team, within the Omnichannel department. This is a senior role responsible for connecting client intelligence, business analysis, and engagement strategy to drive highly relevant, high-impact client experiences and commercial growth.
The role is a Creation de Poste. The candidate will ensure that insights directly inform activation design, and that activation results continuously enrich client understanding and client development across one-to-one and one-to-many touchpoints.
The successful candidate will bring a combination of analytical skills, strategic vision, pragmatic execution, and luxury sensibility.
Job Responsabilities1. Integrated Client Strategy
Define and lead the overarching strategy for Insights and Activations pillars across Dior Couture, building a connected operating model
Ensure a seamless link between insight generation, audience prioritization, activation planning, and performance optimization
Position the function as a strategic growth driver for client loyalty and desirability, influencing senior stakeholders through clarity and credibility2. Client Insights
Oversee a Client Insight Manager and collaborate with Client Data Analysts
Set the client insights agenda for Dior Couture, including behavioral analyses, segmentation, lifecycle, retention, recruitment, value development, and loyalty trends
Drive data-informed decision-making
Act as the voice of client performance, supporting business reviews and strategic planning, occasionally liaising with LVMH Group
Storytell client data into meaningful business narratives and recommendations
Develop a deep understanding of high-value client dynamics, purchase patterns, and engagement drivers
Build self-service dashboards and data visualizations for stakeholders3. Omnichannel Activations
Consolidate omnichannel activation calendars across key commercial moments, launches, and seasonal priorities, partnering cross-functionally with all client teams (Clienteling, Events, Hospitality, Media, E-commerce, Client Services…)Champion client centricity, ensuring plans are meaningful from a client perspective and align with Dior Couture’s image, product, and commercial strategy4. One-to-One Activations
Oversee a team of 10+ people managing a "One to Many" client engagement factory (email, messaging apps, social crm)
Define operations at scale, cross-functionally integrated with content, e-merch, and product teams
Define channel roles by business objective, focusing on e-mail
Drive innovation while preserving exclusivity
Influence regional teams for localization needs
Drive IT roadmap with the Head of CRM Products and Programs for orchestration, commercial pressure, personalization, and new channel enablement
Optimize campaign effectiveness through segmentation, testing, and performance analysis
Run A/B testing, leveraging AIIdentify and prioritize a roadmap of lifecycle management journeys, triggers, and automations5. Omnichannel Orchestration
Strategize closely with clienteling, events, retail, csc, e-commerce, media, and regional teams for integrated execution
Coordinate end-to-end activation planning, from audience definition to deployment and measurement
Consolidate client engagement and journeys plans, omnichannel
Supply high-value targets to partner channels via a data-first approach
Monitor and optimize commercial pressure6. Team Leadership
Proven experience with large team management, both Insights and Email or other CRM activation functions
Management of agencies/external partners
At ease with technical and non-technical profiles, senior stakeholders, and public speaking
Profile
Top Business or Engineering school with Business or Marketing background10+ years of experience both in Insights/Client Analytics/Strategy/Consulting function and in Client activation/Campaign management/CRM roles
Previous experience in luxury, fashion, beauty, retail, or hospitality industry required
Proven experience with management of budgets and hybrid teams with internal / external consultants required
Experience with data visualization and analytics tools (PBI, Tableau, Qlik…) and CRM suites (Salesforce, Adobe, Braze…) required
Consulting background and International experience appreciated but not mandatory
Strong project management and stakeholder coordination skills
Excellent communication skills, both written and oral
English is mandatory
Strategic, rigorous, and highly collaborative leadership style
Appetite for transformation and build from the ground up
Additional Information
Contract
Permanent Job
Experience
Minimum 10 years
Type
Full Time
Function
Omnichannel & Data