Head of Channel Marketing France

About the role

As Channel Marketing Manager you will be responsible for managing Vanguard’s brand, enhancing the client experience, and generating leads across France. You will develop and deliver the marketing strategy for digital, face‑to‑face, and event activities, supporting the sales crew and working closely with key agencies, media buyers, PR and content teams.

Core Responsibilities

• Collaborate with country sales and distribution to define marketing propositions for adviser and wholesale clients.
• Set metrics, maximize ROI, and report on marketing effectiveness and budgets.
• Drive brand, services, and product campaigns across channels, translating business objectives into measurable goals and tactics.
• Develop channel marketing plans informed by competitive analysis and regulatory constraints.
• Create digital and event strategies that enable a world‑class customer experience and self‑service journeys.
• Lead innovative campaigns and content that champion Vanguard’s brand and products while maintaining consistent visuals and tone.
• Leverage media buying agencies and internal partners to secure media opportunities and amplify reach.
• Partner with PR, content, and business teams to grow audience and drive engagement across social media, email, and content.
• Build and nurture effective relationships in cross‑collaboration working groups and with external stakeholders.
• Manage risks and communicate status, issues, and solutions to distribution, senior leadership, and team members.
• Serve as a trusted advisor and internal expert, supporting fellow marketing teammates and participating in special projects as required.

Preferred Skills / Experience

• Experience across French adviser, wholesale, and retail segments, preferably in financial services or asset management.
• Strong knowledge of ETFs and mutual funds.
• Excellent project management, strategic and tactical thinking, and collaborative leadership.
• Outstanding written and verbal communication skills and a history of teamwork.
• Proven track record of developing and implementing measurable marketing strategies with an emphasis on client engagement.
• Required marketing qualification or equivalent work experience; additional experience in product management or client service preferred.

Qualifications

• Minimum eight years of related work experience.
• Undergraduate degree in Marketing or an equivalent field is an advantage.

Location and Logistics

The role is headquartered in our office at Avenue d'Iéna, Paris.

Vanguard is not offering visa sponsorship for this position. The role utilizes a hybrid working model to combine in‑person collaboration with remote flexibility.