Head of B2B Sales France

Head of B2B Sales France

As Head of B2B Sales France at Electra, you will build the B2B commercial machine in France. You will own the French market end-to-end, manage the go-to-market execution, the team, pipeline and closing of strategic fleet accounts, with the goal of making it Electra's reference market for B2B commercial performance.

Responsibilities

• Build and run the French Sales machine.
• Drive the execution of the B2B fleet go-to-market in France, including field segmentation, ICP targeting, vertical prioritization, and positioning/offer adapted to the French market.
• Apply, challenge and evolve the playbooks defined at group level (prospecting, qualification, discovery, business case, negotiation, contracting), adapting them to the realities of the French market.
• Run the daily commercial activity engine: prospecting velocity, pipeline generation and disciplined progression of opportunities.
• Own the pipeline, revenue and margin targets for B2B France, as well as the quality of the forecast.
• Lead local commercial governance: review cadence and standard KPIs aligned with the group framework.
• Apply the group pricing & discounting policy in the field, surface necessary adjustments tied to market dynamics.
• Personally own a portfolio of strategic French accounts and lead multi‑stakeholder negotiations.
• Build client business cases (TCO/ROI) and secure contractual terms (SLA, penalties, volumes, deployment).
• Recruit, structure and directly manage the sales team.
• Define territories, individual targets, coaching rituals, onboarding and sales enablement for the organization.
• Work closely with RevOps / CRM to feed the function (process, data quality, reporting) and keep the machine well‑oiled.
• Structure field feedback (objections, expectations, enterprise requirements) and surface it to the SVP Revenue and Product as offer/product priorities.
• Co‑build with Marketing a France‑ and segment‑oriented demand generation strategy (ABM, events, partnerships).
• Be the proof point of the European playbook: what works in France becomes the model the SVP Revenue scales internationally.

Qualifications

• 7+ years of experience in B2B sales, with a solid track record of building and scaling a commercial business in a market, ideally France.
• Experience with complex sales cycles with key accounts, ideally in an environment related to corporate fleets, mobility or energy.
• Builder/hands‑on mindset: you set up the team and the pipeline and you close deals yourself.
• Natural leadership: ability to recruit, rally and coach a team, with real management experience.
• Results‑oriented, while staying attuned to client and market feedback.
• Strong knowledge of the French market and its fleet/mobility ecosystem (a plus).
• Rigor, autonomy and a sense of organization.
• Sensitivity to the energy transition and motivation for an impactful project.
• Good level of English to interact with international teams.

Benefits

• A key role in a massive international rollout of Europe’s largest fast‑charging network.
• Opportunities to grow across engineering, operations, and strategy.
• A collaborative and mission‑driven environment.
• Real impact on the energy transition and the future of mobility.
• An attractive compensation package with fixed and variable components (evaluated and paid quarterly).
• Brand‑new offices in the 2nd arrondissement of Paris.
• 2 days of remote work per week.
• Alan health insurance (50% covered by Electra).
• Meal vouchers via Swile card (€10/day, 50% covered by Electra).
• A quarterly company‑wide event with the entire Electra team.
• Sustainable Mobility Package.
• Access to the company benefits platform (CSE) with numerous perks (culture, sports, etc.).
• Access to a platform dedicated to mental health, supporting your well‑being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by Electra.

We are committed to equal opportunities and do not tolerate discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.