Head of AXA RACE - F/H

The Head of AXA RACE is a key role responsible for ensuring both the delivery of the long term commercial success of AXA’s large international travel partners (airline, OTA, financial institution, telco) and increasing the visibility of the AXA value proposition in the international travel ecosphere . This role encompasses the following core areas:

• Creation of the RACE toolbox (based on some first partial building blocks) to help Partners maximizing their revenues from selling travel insurance (hence make AXA competitive in hunting and retention) : ecommerce conversion techniques, bundling with partner products, loyalty schemes, membership formulas, product innovation with the partner, alternative distribution schemes, A/B testing, customer testing, benchmarking of sales performance across Partners, co-innovation
• Accompanying commercial team in promoting, explaining and implementing the RACE tools towards the Partners.Be the representative of RACE into the external world
• Deliver impact at Partners with main KPI’s : conversion rate, sales growth, b-pulse score, margin growth for AXA
• Engage with senior stakeholders at AXA and at Partner side, on this unique market concept
• Collaborate as ‘One AXA’ towards the Partners with colleagues from sales, product, external stakeholders (Ancileo, Amadeus, …), legal/compliance
• Ensure compliancy with regulations (customer conduct, IDD,..)
• The Role is key part of the SCALE UP strategic ambition, in pillar 1 (“selective growth’) and focuses primarily (but not exclusively) on the fighter unit ‘international travel deals’.
• The role reports directly to the Head of Travel Solutions

Internally, the role collaborates mainly with local sales of AXA Partners countries, the central commercial team in Travel Solutions, the central implementation team in Travel Solutions, the Value Proposition team (product) in travel solutions.Also close collaboration with TEX, legal, compliance, ecommerce, customer.

• Strategy & development of continuous plans that position AXA through RACE in the market as differentiated and maximizing value for partners:
  • Develop overall RACE concept and strategy
  • Translate the concept into tailored approaches for selected prime Partners, in line with partner needs and specificities
  • Monitor continuous evolution of sales conversion and user experience (UX), as result of actions taken
  • Ensure collaborative approach to partner management to ensure cross-party engagement in conversion improvement plans and to deliver against expectation
  • Share conversion rate & UX best practices in the market place to ensure win-win benefit for both AXA and the partner
• Partnership collaboration to differentiate AXA’s & partners value propositions
  • Drive travel insurance value deeper into partners revenue optimization models (aim to include in their bundles and their pricing models)
  • Foster a culture of innovation with the partner to deliver market-leading new services, increase adoption rates & drive new revenue creation channels
  • Co-create product enhancements tailored to partner’s needs and customer base
• Stakeholder management to mobilize internal resource & secure strong external engagement
  • Co-ordinate internal UX resource & expertise to create a customer facing team of experts to maximise conversion and adoption of travel insurance sales (RACE team: Revenue Acceleration Centre of Excellence)
  • Support sales tenders through demonstration of the value-creation potential of the RACE team
  • Ensure strong external engagement and buy-in from partners to support the roll-out of new revenue streams
• Marketing AXA Partner’s International Travel value proposition to drive visibility
  • Develop and execute a communication strategy that increases AXA’s visibility and ‘share of voice’ in the international travel insurance space
  • Lead communication of key successes on the global stage
  • Support multi-channel ‘Thought Leadership’ activity across the broader travel environment

Your Profile

• A demonstrable experience of customer & user experience improvements that have driven conversion rate increases
• Experience in marketing a business unit to drive visibility at a global scale, via strategic comms plans, thought leadership, event management
• Excellent strategic thinking, problem-solving, and communication skills.
• Ability to work effectively in a global, matrixed organization and influence senior stakeholders.
• Experience in product ownership innovation, preferably within the Travel Insurance or broader insurance industry
• Able to quickly acquire a good understanding of Insurance regulatory environments and compliance requirements. (IDD, customer conduct,..)
• Concept innovation
• Empathy and listening skills
• Commercial skillsGood understanding of dynamic pricing requirements

Experience in:

• Leadership
• Digital & business marketing
• Product Management
• Regulatory requirements
• Communication

About AXA

AXA Group is the world leader in insurance and asset management. We protect and advise our clients at every step in their lives, by offering products and services which satisfy their needs in the areas of insurance, personal protection, saving and asset management. AXA is the leading insurance brand worldwide, with over 100 million clients. We are transforming from payer to partner for our client, with a strong focus on risk prevention.

Our mission: Empower people to live a better life.

Our values: Customer First, Courage, Integrity and One AXA.

About the Entity

AXA Partners is an AXA transversal business unit offering a wide range of solutions in assistance services, travel insurance and credit protection.

AXA Partners’ role is also to implement innovative solutions emerging from the AXA Innovation unit.

Combining passion with advanced expertise, we design and deliver worldwide solutions for partners and communities. We protect what matters, when it matters.

What We Offer

By joining AXA Partners, you will work in a responsible company, which offers a real culture of expertise & diversity. Our focus is on accelerating the development of everyone’s skills, whilst offering attractive and competitive compensation and opportunities for professional development and growth.

Additionally, at AXA, we work to make a real difference to people - when amazing things happen and when we create opportunities for a better life, the feeling of pride is extraordinary.