GTM - Marketing Lead

About Hopae

At Hopae, we're building the world's most trusted digital identity platform — private, secure, and built for real life. We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers.

Our product, Hopae Connect, lets businesses verify real people across borders through a single API — no need to build country-by-country integrations themselves. Our technology powers instant, privacy-first verification across fintech, credentials, supply chain, and gaming — for IDV providers, e-signature platforms, and enterprises who need identity to just work, everywhere.

Backed by top global investors, Hopae operates across Seoul, Paris, Luxembourg, and San Francisco, bringing together exceptional talent from over 10 nationalities. We move fast, think globally, and build products that define the future of identity.

Why You’ll Love It Here

• Global DNA: Work with exceptional peers across Seoul, Paris, and San Francisco
• High Impact: Build technology shaping the global trust and identity landscape
• Ownership Culture: No micromanagement — full trust, full accountability
• Elite Standards: Work fast, learn fast, and grow with world-class peers
• Inclusive & Respectful: 10+ nationalities, diverse perspectives, one vision
• Growth Mindset: Access mentorship, leadership visibility, and continuous learning

What You Will Do

• Own and execute Hopae’s go-to-market strategy for new and existing products
• Define ICPs, positioning, and messaging to ensure clear market differentiation
• Lead end-to-end product launches across channels with measurable impact
• Design and optimize multi-channel campaigns to drive acquisition and growth
• Partner cross-functionally with Product, BD, and Operations to align strategy and execution
• Track performance, analyze data, and continuously improve funnel conversion and ROI

Who You Are

• 8+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
• Experience in Leading a GTM / Marketing Team in a Start up environment
• Strong at turning complex products into clear, compelling positioning
• Data-driven and structured, with a strong focus on measurable outcomes
• Experienced in cross-functional collaboration with Product and Engineering teams
• High ownership mindset and comfortable operating in ambiguity
• Excellent communication skills in English

Benefits & Culture

• Unlimited PTO
• Remote-friendly work model
• Real ownership from Day 1
• High-impact, global product
• Multicultural, respectful team

Note: The process may vary slightly depending on the role.