GTM - Marketing Lead
About Hopae
At Hopae , we’re building the world’s most trusted digital identity platform — private, secure, and built for real life.
We believe identity should be in your control — not locked behind outdated systems or centralized gatekeepers.
Our technology powers instant, privacy-first verification for people and businesses worldwide — across fintech, credentials, supply chain, and gaming.
Backed by top global investors, Hopae operates across Seoul, Paris, and San Francisco , bringing together exceptional talent from over 10 nationalities .
We move fast, think globally, and build products that define the future of identity.
Why You’ll Love It Here
Global DNA: Work with exceptional peers across Seoul, Paris, and San Francisco
High Impact: Build technology shaping the global trust and identity landscape
Ownership Culture: No micromanagement — full trust, full accountability
Elite Standards: Work fast, learn fast, and grow with world-class peers
Inclusive & Respectful: 10+ nationalities, diverse perspectives, one vision
Growth Mindset: Access mentorship, leadership visibility, and continuous learning
What You Will Do
Own and execute Hopae’s go-to-market strategy for new and existing products
Define ICPs, positioning, and messaging to ensure clear market differentiation
Lead end-to-end product launches across channels with measurable impact
Design and optimize multi-channel campaigns to drive acquisition and growth
Partner cross-functionally with Product, BD, and Operations to align strategy and execution
Track performance, analyze data, and continuously improve funnel conversion and ROI