Growth Team Leader (M/F)
About Us:
Altares is a leader in business information, collecting, structuring, analyzing, and enhancing B2B data to make it \"smart\" and high-performing. Our goal is to empower our clients with data-driven decision-making. The group offers expertise across the entire data value chain, including financial risk, compliance, sales and marketing, and database management.
Altares operates in France, the Benelux region, and North Africa in partnership with Dun & Bradstreet, the world’s leading provider of business data and decision-making analytics for nearly 200 years. This collaboration positions Altares as the partner of choice for leaders across all industries, granting access to a database of over 550 million companies in more than 190 countries. Altares employs over 420 professionals across Europe.
Our core values are: trust, commitment, ambition, and innovation.
Your main responsibilities will include :
- Steering the Demand Generation strategy and engine : seamlessly integrate paid, organic, and targeted (ABM) campaigns.
- Pipeline growth : generate measurable and repeatable pipeline growth, in close collaboration with Sales and (Product) Marketing.
- Performance optimization : optimize channel mix, budgets, and conversion funnel performance through data, testing, and experimentation.
- Customer journey consistency : connect the various commercial activities to create a coherent and effective customer journey.
- Leading a dedicated team : composed of several webmasters and social media specialists.
Your day-to-day responsibilities :
You will build and optimize the foundations of our lead and demand generation, ensuring that processes and campaigns are perfectly aligned with the commercial organization. More specifically:
Campaign strategy :
- Lead and coordinate external