Growth & Marketing Ops Manager
PARIS, 75
il y a 24 jours
CyberVadis is undergoing a major transformation within its Marketing department. We are shifting from a support function focused on "Brand Image" to a true "Revenue Engine."
As part of this restructuring plan, we are creating the role of Growth & Marketing Ops Manager. You will be the "Engine" of this new organization, responsible for industrializing our acquisition and transforming our technical expertise into concrete business opportunities (SAL - Sales Accepted Leads).
YOUR MISSION: "BUILD THE REVENUE ENGINE"
You won't be here just to make things look pretty. Your role is twofold: drive paid acquisition and build the technical infrastructure that powers our sales teams.
1. Growth & Acquisition (The Pilot)
- Paid Acquisition: Design and manage LinkedIn Ads campaigns (ABM approach - Account-Based Marketing).
- ROI-Driven Management: Manage the budget with an obsession for Cost Per Lead (CPL) and conversion rates.
- SEO & Traffic: Optimize organic visibility to capture qualified traffic.
- "Content to Cash" Strategy: Distribute expert content (DORA, NIS2) through the right channels to generate leads.
2. Marketing Operations & Automation (The Engineer)
- Automation (Pardot): Automate workflows to 100%. No more repetitive manual tasks.
- Sales Enablement: End manual profiling for SDRs. You are responsible for automated lead enrichment via third-party tools and AI.
- Data Quality: Guarantee impeccable data hygiene in Salesforce to enable reliable reporting.
- Stack Management: You own the technical stack (Salesforce, Pardot, Salesloft).
3. Sales/Marketing Alignment
- Provide SDRs (EMEA & DACH) with enriched and scored leads to maximize their conversation time.
- Shift from a culture of "Deliverables" to a culture of "Revenue" (Focus on SAL).
YOUR PROFILE
- We are looking for a hybrid profile, halfway between a Marketer and an Engineer.
- Experience: 3 to 5 years of successful experience in a B2B SaaS environment.
- Technical Skills (Must-have): Advanced mastery of Salesforce and Pardot. You know how to configure complex workflows.
- Mindset: "Data-Driven." You don't make decisions based on gut feeling, but on clear KPIs.
- Approach: You hate operational inefficiency. If a task is repeated three times, you automate it.
- Languages: Fluent French & Professional English.
WHY JOIN US?
- Direct Impact: You arrive at a pivotal moment to build CyberVadis' marketing war machine.
- Resources: You will work on a healthy tech stack and with internal experts producing high-value content.
- Central Position: You are the technical partner to the CMO and the best ally of the Sales team.
Entreprise
CyberVadis
Plateforme de publication
WHATJOBS
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