Growth Marketing Manager (B2C Mobile / EdTech)

Location: Paris, France (Hybrid) Employment Type: Full-Time Experience: 5 years

We are hiring a Growth Marketing Manager to maximize value delivered to users and accelerate both organic and paid growth. This is a hands‑on execution role. A Paris‑based EdTech startup building AI‑powered tools to help the next generation learn more effectively and stay motivated.

The Company

• Consumer mobile product
• AI-driven learning experiences
• Organic-first growth mindset
• Performance marketing execution
• Mission: empower students with innovative, accessible educational tools.

You Will

• Scale organic growth channels (TikTok focus)
• Optimize and scale paid acquisition (Meta, TikTok)
• Build a scalable influencer strategy
• Improve SEO and ASO for app visibility
• Operate with a strong experimentation culture
• You will work closely with product and founders to drive user acquisition, retention, and engagement.

What You’ll Own

• Organic Growth
• Scale TikTok presence with performance-driven content strategy
• Build repeatable creator and UGC loops
• Develop influencer partnerships at scale
• Paid Growth
• Launch, test, and optimize campaigns on Meta and TikTok
• Improve ROAS and CAC efficiency
• Build scalable paid acquisition structure
• SEO & ASO
• Improve app discoverability
• Optimize keyword positioning
• Improve store conversion rates
• Analytics & Experimentation
• Run structured growth experiments
• Analyze funnel performance (activation, retention, LTV)
• Build dashboards and reporting systems
• Maintain a strong culture of testing

Must-Have Requirements

• 5 years in Growth Marketing
• Experience with B2C mobile apps (strongly preferred)
• Strong data-driven mindset
• Experience running paid acquisition campaigns
• Experience with TikTok growth strategies
• Fluent English
• Entrepreneurial mindset

Nice to Have

• EdTech experience
• Experience with AI-powered products
• Prior startup or founder experience
• ASO specialization