Growth Marketing Manager
Skello in a nutshell
At Skello, we build the go-to HR solution for planning and managing frontline teams.
In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.
Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.
We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.
Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.
Skello key figures
7 Key Sectors
25,000 businesses currently trust Skello.
600,000 employees use Skello daily.
Over 400 colleagues make up the Skello team.
3 European hubs : Paris, Lille, and Barcelona.
Our culture
We know that reaching our mission, means living by strong values every single day.
Set the bar higher everyday
Have each other’s back
Imagine tomorrow, start today
Focus on customers first
Take work seriously, not ourselves
What you'll do
As our Growth Inbound Manager, you'll join Skello's Go-to-Market & Strategy team and own our inbound performance: generating qualified leads to fuel our growt, in France, Spain, Italy and our next markets.
Paid acquisition performance
Own Skello's ads budget and optimize where every euro goes, market by market
Run and optimise our accounts across Meta, Google, TikTok, Linkedin and beyond — audiences, creatives, bidding, landing pages
Conduct A/B tests and steer performance against cost per qualified lead and pipeline generated
New inbound channels
Test what's emerging — ads inside LLMs, new platforms, new formats — before it becomes standard
Collaborate with Sales and Product teams to identify early trends to bet on
Kill what doesn't work fast, and scale what does
Organic visibility (SEO & GEO)
Build the roadmap that makes Skello the obvious answer, on search engines and in AI answers
Define and prioritise the SEO work on our website, adapt and create new optimized content — hand in hand with our Product team
Measure what actually moves rankings, traffic and signups
Content as an acquisition channel
Partner with local Marketing teams ensure our content strategy is a direct driver of growth and that we have the right capabilities to produce at scale media content people genuinely want to read and watch
Make sure that content ranks and converts, identify and deploy best practices across markets
Automation and Performance
Set up clean tracking and build comprehensive dashboards the whole company can read
Collaborate with Ops to architect complex marketing automation workflows that nurture leads, utilizing AI-driven personalization
Who are we looking for
3+ years of experience in inbound growth, ideally in a B2B SaaS or scale-up environment, with experience in paid media platforms such as Meta Ads, Google Ads, etc.
Proven expertise in lead generation, nurturing, and marketing automation (HubSpot knowledge expected)
Strong analytical mindset with a deep understanding of conversion funnels and attribution
You use AI deeply in your work, not as a toy, but as a productivity lever
You thrive in fast-paced, high-expectation environments where ownership and initiative are key
Fluent in French and in English (Italian or Spanish is a plus)
What does this role bring to you
A central position in Skello’s European growth strategy
The opportunity to lead one of the most strategic growth pillars of the company
Access to a strong brand, great data, and cross-functional collaboration
Real autonomy, high standards, and tangible impact
What awaits you if your profile is selected
Qualification (45 min): Interview with the Talent Acquisition team
Manager interview (45 min - In-person): Discussion with the GTM Growth Lead (your future manager) and VP Marketing
Case study and restitution : Final discussion with our VP Strategy to delve deeper into the challenges related to international deployment and Skello's vision.
What we offer
Compensation package : between 50-70k€
Swile restaurant vouchers: 55% of your daily meals covered by Skello.
Group sports classes: To start the week off right, we meet up on Monday evenings.
RTT days: 8 days (10 for our sales representatives/BDRs on an hourly contract) in addition to your paid leave to compensate for overtime.
Top-notch onboarding: a comprehensive program right from your first week.
Happy Pal CSE: A platform with a €20/month subsidy for your sports and cultural activities.
Inclusive parenting: 5 additional days of leave if needed, a €175 birth bonus via Sidecare, and free health insurance for your children.
Central offices: Paris and Lille, in the heart of dynamic cities, easily accessible by public transport.
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