Growth Marketing

• Optimize the funnel for the Corporate France segment as part of the Growth team
• Hold regular meetings with the Corporate Sales team to define campaign priorities based on field needs
• Act as the link between the Growth and Sales teams
• Identify the right contacts for the Sales team
• Launch activation campaigns, including enrichment, automation, sequences, and performance tracking
• Help manage inbound campaigns with the agency across Meta, LinkedIn, and Google to generate qualified leads
• Build and run nurturing campaigns for leads and contacts
• Support Product Marketing during product launches and usage campaigns aimed at users
• Support Marketing with events, webinars, and product launches
• Grow Doctrine's ARR in the Corporate segment in France across the entire funnel: acquisition, activation, and retention, including upselling and cross-selling
• Provide daily support to a sales organization comprising BDRs, Account Executives, and Account Managers

Requirements

• AI is used extensively in the role for campaign production, copywriting, analysis, and automation
• Proficiency with marketing automation, sales engagement, and CRM tools, including Salesforce, HubSpot, Outreach, Intercom, Lemlist, and more
• Understanding of how data flows between tools in order to create, challenge, and optimize customer and prospect journeys
• Excellent copywriting skills
• A desire to build sustainable strategies
• Strong analytical skills; SQL is a plus
• Strong communication skills
• Creativity and curiosity about user psychology
• Ability to work across teams and understand their respective priorities and challenges
• 2-3 years of experience, ideally in a tech environment
• Strong English proficiency is highly recommended, as it is regularly used internally

Core Competencies

Demonstrates expertise in optimizing marketing funnels and managing campaigns across various platforms, with a strong focus on collaboration between Growth and Sales teams. Proficient in marketing automation tools and possesses excellent copywriting and analytical skills to drive lead generation and retention strategies.

Highest-signal resume keywords

• Marketing Automation
• Salesforce
• HubSpot
• Copywriting
• Analytical Skills

Hard Skills

• Campaign Production
• Performance Tracking
• SQL
• Lead Generation
• Data Analysis

Soft Skills

• Strong Communication
• Creativity
• Curiosity

Industry Keywords

• Corporate Sales
• Lead Nurturing
• User Psychology
• Tech Environment
• ARR Growth

Tools & Technologies

• Sales Engagement Tools
• CRM Tools
• Outreach
• Intercom
• Lemlist