Growth Manager - B2B Saas Corporate segment - Freelance H/F

Wooclap

Urgent – Hybrid – W

Contract type: Freelance

Daily rate: Salary according to profile

Location: Paris, France

Published on: 7 April 2026

Responsibilities

Build, run, and optimize a predictable, scalable, and measurable demand generation engine for the Corporate segment across key markets (France, Europe, North America). This role is critical at Wooclap as the Corporate segment is growing but still largely underdeveloped.

Full‑funnel role , covering strategy, execution, experimentation, and reporting.

Market Ownership

Define ICPs and corporate personas (HR, L&D, Transformation, People Development…) and set priorities in collaboration with the Sales team.

Have a full view on your persona’s ecosystem: information sources, events, influencers, topics.

Monitor competitors and market trends on a regular basis.

Gather continuous insights from the Sales and CSM teams to stay up‑to‑date and adjust your vision.

Campaign Execution

Execute multi‑channel campaigns to increase awareness of Wooclap on the corporate segment and generate qualified leads with measurable MQL/SQL targets per market.

Map, test, optimize and iterate on all acquisition channels from SEO, outbound, SEA, social, partnerships.

• Paid (search, social, retargeting)
• Warm outbound
• Content campaigns (ebooks, guides, webinars)
• Partnerships and co‑marketing initiative

Conversion & Upsell

Ensure a smooth, measurable lead handover from Marketing to Sales.

Work with the CRM Manager to optimize the CRM flow (nurturing, lead scoring, automations).

Track conversion rates by campaign.

Diagnose bottlenecks in the funnel and propose corrective actions.

Ensure Sales and CSM teams have the right assets to win deals and reach upsell targets.

Internal Collaboration & Cross‑Functional Leadership

Coordinate with transversal marketing functions and internal stakeholders.

With Product Marketing:

• Align on Corporate messaging, pain points, personas.
• Support GTM for new features targeting Corporate.
• Sync on competitive intelligence & value proposition.

With SEO & Content:

• Brief content to create campaign materials (webinar material, ebooks).
• Work closely with SEO / GEO Manager to ensure positioning on the right queries and improve visibility.
• Ensure corporate content is always up‑to‑date and prioritized in the editorial roadmap.

With Events:

• Prepare pre‑event and post‑event nurturing workflows.
• Ensure event leads are converted into MQLs and SQLs.

With other Growth Managers (Education segment):

• Align on shared assets.
• Manage capacity of shared teams.

Analytics, Reporting & Optimization

Take a data‑driven approach to demand gen performance.

Build & own the corporate marketing dashboard.

Track pipeline generated, CPL and conversion rates vs target.

Identify best‑performing channels and scale them.

Recommend quarterly allocation changes (budget & effort).

Profile Wanted

Experience : 5–7+ years in B2B marketing, ideally in SaaS or EdTech and in an international environment.

Languages : French and English bilingual.

Skills : Strategic thinker with a strong bias for execution, data‑driven. Previous experience scaling marketing in an international B2B environment.

Growth Mindset : Comfortable testing new channels, iterating. Familiar with scraping & paid best practices.

Analytical Mindset : Highly analytical, comfortable working with data to shape strategy, measure performance, and continuously optimize campaigns.